Group 1 - Jay Chou's entry into Douyin has generated significant market interest, with his account gaining over 15 million followers and his first video receiving more than 7.5 million likes within hours of posting [1] - The stock price of Giant Star Legend surged over 36% shortly after Jay Chou's Douyin debut, with a total market capitalization exceeding 12 billion HKD and a cumulative increase of 249.31% over four days [1] - On July 9, the announcement of Jay Chou joining Douyin led to a stock price increase of 165.6%, with a trading volume surpassing that of major companies like Tencent [1] Group 2 - Giant Star Legend focuses on IP creation and operation, having developed significant celebrity IPs including "Zhou Tongxue" and "Liu Jiaolian," with a total fan base of 250 million [2] - The company has successfully expanded its IP business into various sectors, generating over 1 billion RMB in sales through collaborations with over 200 licensed partners [2] - The first outdoor reality show tailored for Jay Chou, "Zhou You Ji," has achieved high viewership ratings, with the third season garnering over 41 billion topic exposures [3] Group 3 - In the 2024 financial report, Giant Star Legend reported a revenue of 584 million RMB, a year-on-year increase of approximately 35.8%, with IP business revenue growing by 65.1% [3] - The surge in stock price reflects market recognition of Jay Chou's IP commercial value and optimistic expectations for the company's future growth [3] - Increased influence of Jay Chou on Douyin presents opportunities for Giant Star Legend to expand revenue through advertising, live streaming, and co-branded products [3]

Group 1 - Jay Chou's entry into Douyin has led to a significant increase in his fan base, surpassing 10 million followers within 21 hours, which has positively impacted the stock market, particularly for the company Giant Star Legend (6683.HK) [1] - Giant Star Legend's stock price has seen a remarkable increase of 204.55% over three days, with a peak intraday rise of 23.63%, reaching a closing price of 12.30 HKD and a total market capitalization exceeding 11 billion HKD [1] - On the day of Jay Chou's announcement, the stock price surged by 165.6%, closing at 12.42 HKD, with a trading volume that surpassed major companies like Tencent, indicating strong market interest [1] Group 2 - The market's enthusiasm is driven by expectations of potential revenue from Jay Chou's activities on Douyin, leading to a reassessment of the commercial value of his IP [2] - Giant Star Legend has extensive experience in IP creation and management, having developed significant IPs like "Zhou Tongxue" and "Liu Jiaolian," with a total fan base of 250 million across various celebrity IPs [2] - The company has successfully expanded the licensing business for "Zhou Tongxue," generating over 1 billion RMB in sales through collaborations with over 200 licensed partners [2] Group 3 - Giant Star Legend's revenue for 2024 reached 5.84 billion RMB, marking a year-on-year increase of approximately 35.8%, with IP business revenue growing by 65.1% [3] - The development of IP images is seen as a way to create "emotional assets" that can transition from fan culture to mainstream consumption, potentially leading to sustainable brand assets and commercial returns [3] - The report from Zhongtai Securities highlights the investment value in the cultural consumption industry, emphasizing the importance of IP commercialization [4]

Group 1 - Jay Chou announced his entry into Douyin with an official account named "Zhou Tongxue," leading to a significant stock price surge for Giant Star Legend, which rose by 94.37% to close at HKD 12.44, with a total market value of HKD 10.695 billion and a trading volume of 934 million shares [1] - Giant Star Legend confirmed that its stock price volatility is a market behavior and that all business activities are operating normally, focusing on IP creation and new consumption as per its strategic plan [2] - The company has developed two major IPs, "Zhou Tongxue" and "Liu Jiaolian," with a combined fan base of 250 million, and has generated over HKD 1 billion in sales from licensed products since the launch of "Zhou Tongxue" in 2019 [2] Group 2 - Giant Star Legend collaborated with a top Hollywood special effects team to create a digital version of "Zhou Tongxue" and launched a pilot film for the metaverse, while also appointing China Mobile as its promotional ambassador [3] - The third season of the reality show "Zhou You Ji," tailored for Jay Chou, achieved high ratings, ranking first in its time slot for twelve consecutive episodes, with a total of 375 trending topics and over 4.1 billion exposure [3] - The company is integrating its IP with cultural tourism, planning events around Jay Chou's concert tour, including large installations and themed pop-up stores in key locations [3] Group 3 - Industry experts see clear growth potential in the IP commercialization sector, with Giant Star Legend's IP assets providing a competitive edge for revenue generation and driving new retail business [4] - Analysts from Zhongtai Securities highlight the investment value in cultural consumption industries, recommending companies like Giant Star Legend, as cultural consumption is expected to boost economic growth [4] - The rise of digital and physical cultural products in China, alongside the increasing cultural confidence among millennials and Gen Z, indicates a smooth supply-demand dynamic in the market [4]

Core Viewpoint - Jay Chou's entry into Douyin has generated significant attention and led to a substantial increase in the stock price of his associated company, Superstar Legend, indicating a strong market reaction to celebrity endorsements and partnerships [1]. Group 1: Jay Chou's Douyin Entry - Jay Chou officially joined Douyin on July 9, with the account name "周同學" and verified as a singer [1]. - Within 90 minutes of joining, Jay Chou's Douyin account gained over 1 million followers, surpassing 3 million by the time of reporting [1]. Group 2: Superstar Legend's Stock Performance - Superstar Legend's stock price surged, with an increase of over 100% at one point, and remained up over 80%, reaching a market capitalization exceeding 10 billion HKD [1]. - The founders of Superstar Legend include Ma Xinting, Yang Junrong, and Ye Huimei, with Ma being a long-time business partner of Jay Chou [1]. Group 3: Business Operations of Superstar Legend - Superstar Legend's revenue primarily comes from new retail, IP creation, and operation businesses, including sales of products like Magic Coffee and skincare items [1]. - The company has invested in Jay Chou's concert and will also participate in the concert's operations, including selling Jay Chou-themed merchandise and planning related activities [1].

Core Insights - Jay Chou, a major star in the Chinese music industry, has officially entered Douyin with his character "Zhou Tongxue," generating significant online buzz. This marks the second time he has joined a social media platform under this identity, with the backing of the company "Giant Star Legend" (6683.HK) [1] - Giant Star Legend operates in two main segments: IP creation and operation, and new consumption. The company has successfully developed the "Zhou Tongxue" and "Liu Jiaolian" IPs, accumulating a total fan base of 250 million across various celebrity IPs [1][2] - The "Zhou Tongxue" IP has been monetized through collaborations with over 200 licensed partners, generating sales exceeding 1 billion yuan in the past five years [2] - The company has expanded its IP business into digital content, collaborating with a Hollywood effects team to create a digital persona for Zhou Tongxue and launching a pilot film in the metaverse [2] - The reality show "Zhou You Ji," tailored for Jay Chou, has achieved high ratings and significant online engagement, indicating strong audience interest and potential for further monetization [3] - Giant Star Legend is innovating in the integration of music events with tourism, creating immersive experiences that link concerts with local attractions, thereby enhancing economic models [3] - In the new consumption sector, the company employs an "IP-enabled new consumption" model, leveraging celebrity IPs to drive sales of health and skincare brands, creating a closed-loop commercial ecosystem [4] - The entry of Jay Chou into Douyin is expected to enhance the company's fan acquisition capabilities, expanding its reach into interest-based e-commerce and boosting revenue from IP-related products and brand collaborations [4]