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周大福《疯狂动物城2》联名“痛金”
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《疯狂动物城2》4D版“一票难求” 联名手办价格炒高4倍
Xin Jing Bao· 2025-12-03 11:39
Core Insights - The movie "Zootopia 2" has achieved significant box office success, becoming the highest single-day box office for an imported animated film in China with 228 million yuan on its opening day [2] - As of December 2, the total box office revenue for "Zootopia 2" has surpassed 2.1 billion yuan within the first week of its release [3] Box Office Performance - "Zootopia 2" set a record for the highest single-day box office for an imported animated film in China, earning 228 million yuan on its first day [2] - The film's total box office revenue reached over 2.1 billion yuan after seven days of release [3] Audience Engagement and Experience - The 4DX laser theater experience has become a popular choice among young audiences, with reports of sold-out shows and a comparison of the experience to visiting the Zootopia theme park at Shanghai Disneyland [3] - The demand for tickets has led to a phenomenon of "hard-to-get" tickets, with many screenings sold out, including late-night shows [3] Merchandise and Brand Collaborations - The release of "Zootopia 2" has spurred a surge in merchandise sales, with a 60% increase in keyword search volume for related products on the day of the film's release [3] - Collaborations with brands such as Pop Mart have resulted in significant price increases for limited edition merchandise, with some items seeing price hikes of up to 4.8 times [3] - Chow Tai Fook has launched a series of gold jewelry products themed around "Zootopia 2," with prices for items like the Judy Hopps carrot pendant reaching 3,280 yuan [4] Broader Brand Impact - The "Zootopia" IP has expanded significantly, with collaborations across 98 brands resulting in 14,000 merchandise items covering various categories including toys, fashion, home goods, and pet products [6] - Disney has also extended its collaboration to include pet products, indicating a broadening of the brand's reach into different consumer segments [6]