近日，《疯狂动物城2》不仅凭借超30亿元的票房创下中国影史进口动画片票房纪录，也引爆了各种IP 衍生的周边消费市场。根据得物App数据显示，"疯狂动物城"上映首日关键词搜索量环比前一天增长 60%，联名盲盒、"痛金"、家居等产品备受消费者追捧。 疯狂动物城联名手办"再续系列"隐藏款"芬尼克"价格趋势图 值得一提的是，《疯狂动物城2》最贵的联名当属周大福的"痛金"，本次周大福推出了4个系列产品，朱 迪联名款胡萝卜黄金吊坠售价3275元，周大福尼克朱迪联名款转运珠售价2575元，刷新了联名价格上 限。同时，泡泡玛特成为最大赢家，推出的多款联名产品，包括盲盒手办、可动人偶、钥匙扣等，其中 MOLLY与《疯狂动物城2》的联名系列盲盒手办隐藏款"芬尼克小推车"在得物App成交价由69元增长至 247元，最高溢价3.5倍；联名手办"再续系列"隐藏款"芬尼克"成交价由69元增长至291元，最高溢价4.2 倍。 《疯狂动物城2》主角朱迪和尼克作为新一代流量明星不止吸引了消费者，更吸引了一大波品牌的入 局，纷纷推出了联名周边产品。得物App数据显示，迪斯尼推出《疯狂动物城》联名保温杯，已狂卖2.6 万份，有5.5万用户"想要" ...

Core Insights - The movie "Zootopia 2" has achieved significant box office success, becoming the highest single-day box office for an imported animated film in China with 228 million yuan on its opening day [2] - As of December 2, the total box office revenue for "Zootopia 2" has surpassed 2.1 billion yuan within the first week of its release [3] Box Office Performance - "Zootopia 2" set a record for the highest single-day box office for an imported animated film in China, earning 228 million yuan on its first day [2] - The film's total box office revenue reached over 2.1 billion yuan after seven days of release [3] Audience Engagement and Experience - The 4DX laser theater experience has become a popular choice among young audiences, with reports of sold-out shows and a comparison of the experience to visiting the Zootopia theme park at Shanghai Disneyland [3] - The demand for tickets has led to a phenomenon of "hard-to-get" tickets, with many screenings sold out, including late-night shows [3] Merchandise and Brand Collaborations - The release of "Zootopia 2" has spurred a surge in merchandise sales, with a 60% increase in keyword search volume for related products on the day of the film's release [3] - Collaborations with brands such as Pop Mart have resulted in significant price increases for limited edition merchandise, with some items seeing price hikes of up to 4.8 times [3] - Chow Tai Fook has launched a series of gold jewelry products themed around "Zootopia 2," with prices for items like the Judy Hopps carrot pendant reaching 3,280 yuan [4] Broader Brand Impact - The "Zootopia" IP has expanded significantly, with collaborations across 98 brands resulting in 14,000 merchandise items covering various categories including toys, fashion, home goods, and pet products [6] - Disney has also extended its collaboration to include pet products, indicating a broadening of the brand's reach into different consumer segments [6]

Core Insights - The popularity of "Zootopia 2" is expanding beyond cinemas into the consumer market, with a box office exceeding 2.08 billion yuan within a week of release, setting records for single-day box office in China [1] - The film has received positive reviews, currently holding a Douban score of 8.5, and is projected to surpass 4 billion yuan in total box office revenue [1] Group 1: Consumer Brand Collaborations - Over 60 consumer brands have partnered with the "Zootopia 2" IP, spanning various sectors including dairy beverages, apparel, and trendy toys, leading to a surge in demand for co-branded products [2] - Notable brands like Pop Mart, Miniso, and 52TOYS have launched co-branded products, with some items like the "Zootopia 2" blind boxes selling out quickly and experiencing significant price premiums on third-party platforms [2][4] - Miniso has integrated its brand into the film's storyline, leveraging Disney's IP for global exposure, and reported a total revenue of 15.19 billion yuan in the first three quarters of the year, with overseas revenue accounting for nearly 40% [4] Group 2: Market Impact and Trends - The success of "Zootopia 2" is anticipated due to its established fan base and Disney's reliable collaboration model, with brands like Starbucks and Luckin Coffee launching related products ahead of the film's release [4] - The film's popularity has also positively impacted unrelated brands, such as DQ Ice Cream, which saw increased sales due to a social media trend linking their product to the film's themes [6] - The "Zootopia" theme park at Shanghai Disneyland has maintained high engagement since its opening in 2023, indicating the potential for sustained interest in the IP through both online and offline channels [8]