Core Insights - Chow Tai Fook Jewelry Group Limited reported a revenue of HKD 38.986 billion for the first half of the 2026 fiscal year, a year-on-year decrease of 1.1% [1] - Operating profit increased by 0.7% to HKD 6.823 billion, while profit attributable to shareholders rose by 0.1% to HKD 2.534 billion [1] - The company declared an interim dividend of HKD 0.22 per share for the reporting period [1] Sales Performance - Same-store sales in mainland China increased by 2.6%, while franchise retail points saw a growth of 4.8% [1] - Same-store sales in Hong Kong and Macau rose by 4.4%, driven by improved retail consumption and increased foot traffic [1] - Hong Kong's same-store sales grew by 1.8%, while Macau experienced a significant increase of 13.7% [1] Product Strategy - Chow Tai Fook optimized its product mix, with the retail value contribution of priced jewelry in mainland China rising from 27.4% to 31.8% [2] - Iconic product series achieved total sales of HKD 3.4 billion, up from HKD 2.3 billion in the previous year [2] - The company expanded its jade product offerings, launching new series and collaborations, resulting in a year-on-year doubling of jade jewelry sales [2] Store Expansion - The company opened three new flagship stores in Beijing, Shijiazhuang, and Macau during the reporting period, totaling eight new flagship stores as of September 30, 2025 [2] - Chow Tai Fook plans to open six new stores in international markets by June 2026, including new flagship stores [2] - The first new flagship store in Southeast Asia was opened at Changi Airport in Singapore in October [2]