证券日报网1月9日讯 ，味知香在接受调研者提问时表示，公司一方面挖掘市场上的区域热销品类，通 过市场需求调研和消费趋势分析，进行精准的产品打造和迭代升级，另一方面以消费者的核心消费需求 出发反向推动产品创新。同时，公司深化产品的场景化开发，针对一人食、家庭日常、亲友聚会、节日 宴请等消费场景，打造一站式解决方案，从"满足需求"到"创造需求"。公司也将加大新媒体矩阵建设投 入，提高品牌曝光度，持续强化品牌影响力。 （文章来源：证券日报） ...

Core Insights - The company reported a revenue of 672 million yuan for 2024, a year-on-year decrease of 15.90%, and a net profit attributable to shareholders of 87.53 million yuan, down 35.36% year-on-year [1] - The decline in financial performance is attributed to changes in product structure and a decrease in sales volume, with net cash flow from operating activities also dropping by over 30% compared to the previous year [1] Group 1 - The company has established a chain franchise system primarily focused on agricultural trade markets, particularly in the Yangtze River Delta region [2] - As of the end of the reporting period, the company has 1,744 franchise stores, significantly enhancing its market coverage and brand influence [2] - The company provides comprehensive support policies and customer service for franchise stores, including site selection, design, training, and promotional activities [2] Group 2 - The company has built partnerships with various wholesalers, covering clients in hotels, restaurants, canteens, and group meals, offering a complete pricing system and flexible supply policies [2] - The company has streamlined the procurement, cleaning, and preparation processes of its products, reducing dish costs and improving production efficiency [2] - The company is actively expanding into new channels such as supermarkets and online platforms to enhance consumer experience and brand loyalty [2] Group 3 - In the first quarter of 2025, the company reported a revenue of 173 million yuan, a year-on-year increase of 4.24%, and a net profit attributable to shareholders of 19.50 million yuan, up 3.16% year-on-year [2]