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日本市占率最高的商超、便利店面包,给我们什么启发?
Hu Xiu· 2025-08-13 02:53
Group 1 - The core viewpoint of the article highlights the contrasting dynamics in the baking market, particularly the rapid entry and exit of baking stores in China, with a net increase of only 1000 stores over the past year despite 92,000 new openings and 91,000 closures [2] - The article emphasizes the significant market share held by new retail channels in China, such as Sam's Club and Hema, which have achieved impressive sales figures, including over 1 billion in sales for Swiss rolls and 200 million for a single strawberry cake [3][4] - The focus shifts to the Japanese baking market, where convenience stores and supermarkets dominate, accounting for nearly 70% of the market share, contrasting with China's reliance on specialty baking stores [5][6] Group 2 - In Japan, the proportion of consumers purchasing bread from supermarkets has increased from 78.6% in 2017 to 82.8% in 2024, while the percentage of customers at bakeries has decreased from 57.9% to 49.4% [8] - The article notes that Japanese convenience stores and supermarkets rely on partnerships with major bread factories for production, allowing them to offer high-quality, affordable products [11][12] - The article discusses the trend of health-conscious products in Japan, with convenience stores introducing low-sugar and high-quality bread options that have gained significant consumer traction [14][17] Group 3 - Independent bakeries in Japan are carving out a niche by utilizing domestic flour and creating unique products that cannot be mass-produced, such as high-hydration breads [19][23] - The rising costs of ingredients have led independent bakeries to adjust their pricing strategies, with bread prices projected to increase by 28.4% by 2025 compared to 2020 [21][22] - The article concludes by suggesting that the rapid development of the baking market in China could benefit from the marketing and product development strategies observed in Japan's convenience store and supermarket channels [27]