Core Viewpoint - The marketing firm Hua Yu Hua is facing a significant brand trust crisis due to a public dispute with entrepreneur Luo Yonghao, which has raised questions about its professional integrity and reputation [2]. Group 1: Company Background - Hua Yu Hua was founded in July 2002 and has established itself as a prominent player in the advertising industry, known for creating "super symbols" [14]. - The company has a history of notable advertising campaigns and collaborations, including partnerships with major brands such as Xibei and various food and beverage companies [10][12]. Group 2: Recent Developments - On November 26, 2023, Luo Yonghao issued an ultimatum to Hua Yu Hua's founder, Hua Shan, demanding a public apology regarding comments about Xibei being "set up" [2]. - This incident marks the second confrontation between Hua Yu Hua and Luo Yonghao in three months, indicating escalating tensions and potential reputational damage for the firm [2]. Group 3: Financial Aspects - Hua Yu Hua's consulting services start at 6 million yuan per year, with significant contracts including a 60 million yuan brand consulting service for Xibei from 2013 to 2023 [12]. - The company has also faced financial challenges, with its publishing arm experiencing stagnant revenue growth [30]. Group 4: Educational Initiatives - Hua Yu Hua has established a business school and published various books on branding and marketing strategies, contributing to its reputation as a thought leader in the industry [18][33].

Core Viewpoint - The article discusses the unique business model and success of Huayuhua, a marketing consulting company in China, which charges a high consulting fee starting at 6 million and has gained significant attention and controversy in the industry [3][30]. Company Overview - Huayuhua is described as "China's most mysterious marketing company," known for its high consulting fees and controversial design aesthetics [3][32]. - The company has fewer than 200 employees and generates over 300 million in annual revenue, which is more than three times the industry average per employee [5][6]. - Founded by brothers Huashan and Huanan, Huayuhua has developed a unique "super symbol" theory that has contributed to its success [8][16]. Business Model and Strategy - Huayuhua's pricing strategy is a point of contention, with a flat fee of 6 million regardless of client size, which Huashan believes signals transparency and value [33]. - The company emphasizes that its design philosophy prioritizes sales and marketing effectiveness over traditional aesthetic considerations, leading to criticism of its design as "low" or lacking in sophistication [31][36]. - Huayuhua invests 10% of its revenue in advertising, believing that consistent advertising is crucial for brand recognition [30]. Key Theories and Methodologies - The "super symbol" theory posits that effective brand marketing involves extracting recognizable cultural symbols from a shared cultural heritage rather than creating entirely new concepts [21][28]. - The company applies this theory through practical methods, such as the "fill-in-the-blank" approach in advertising slogans, exemplified by the successful campaign for Hanting Hotels [22][24]. - Huayuhua's collaboration with brands like Mixue Ice City demonstrates the effectiveness of the "super symbol" theory in transforming brand identity and market reach [26][27]. Controversies and Criticisms - The company has faced ongoing criticism regarding its design style, with detractors labeling it as simplistic and lacking artistic merit [32][36]. - Recent controversies include accusations of design similarities between Huayuhua's logos and those of established international brands, raising questions about originality [38]. - Despite the criticisms, Huashan maintains a strong belief in the company's methodologies and the effectiveness of its branding strategies [36].