数贸会首日，场内几十家AI+科技企业展区前，挤满了想一睹新品的客商和记者，场外源源不断前来更多等待入场的观众。 用意念就能控制的机械臂、1秒能跑10米的机器人、铁盒子里的绿色农场……9月25日，尽管杭州天气依旧闷热，但丝毫没有阻挡科技发烧友涌向2025数贸 会（第四届全球数字贸易博览会，以下简称"数贸会"）现场的热情。 本届数贸会由浙江省人民政府和商务部共同主办，杭州市人民政府、浙江省商务厅、商务部外贸发展事务局承办，杭州市会展集团作为运营单位，总共将持 续5天（9月25日-29日）。与往届相比最大的不同，在于聚焦数字贸易与AI深度融合，集结了从算力基建、大模型到具身智能、行业应用的全链路前沿企 业，成为科技发烧友不愿错过的线下狂欢。 杭州这场顶级盛会刷屏了， 极客们为什么挤满了这些企业的展区？ 本次数贸会共设置1个主题展馆、人工智能、丝路电商、智慧物流、智慧空间、数字文娱、数字医疗和数智出行7个特色展区，总占地面积15.5万平方。为了 方便你"抓重点"，我们跑遍所有展馆后，从每个展馆中分别挑选出1-2家企业的"镇馆之宝"，以便你直观感受到此次数贸会的精华所在，同时把握当下中国 产业未来一线脉搏。 主题展馆： ...

Core Viewpoint - The article discusses the potential of multimodal generative AI, particularly in the advertising sector, highlighting its successful applications and the opportunities it presents for talent in this field [3][4][11]. Group 1: Current State of AIGC and Multimodal Generation - The job market for narrow AIGC roles, such as video generation, appears limited, leading to concerns about employment prospects for those with backgrounds in foundational vision and generative models [2][3]. - Despite the early stage of technology development, multimodal generation has already seen successful applications in advertising, yielding tangible benefits for major companies [3][4]. Group 2: Generative AI in Advertising - Generative AI has been utilized in advertising for years, with platforms like Amazon launching AI tools to enhance content generation, significantly improving production efficiency [5][7]. - Tencent's advertising tool, "Miao Si," exemplifies the integration of generative AI across various advertising processes, including content generation and cost reduction in distribution [7][8]. Group 3: Challenges and Opportunities in Generative Advertising - Traditional advertising recommendation systems face limitations, such as the difficulty in identifying user dislikes and the constraints of existing content libraries [9][10]. - A shift towards generative recommendation systems could address these issues by creating personalized content based on user behavior, although challenges remain in data availability and real-time processing [10][16]. Group 4: Tencent Advertising Algorithm Competition - The Tencent Advertising Algorithm Competition offers a platform for participants to engage with real business data, enhancing their understanding of user behavior and motivations [17][18]. - The competition features a total prize pool of 3.6 million RMB, with significant rewards for top teams, and serves as a recruitment avenue for Tencent [19][21]. - Participants gain valuable experience and networking opportunities, which can facilitate career advancement in the advertising technology sector [24][26]. Group 5: Market Trends and Future Prospects - Tencent's marketing services revenue grew by 20% year-on-year, largely attributed to AI-driven advertising technology upgrades, indicating a rising demand for generative AI talent in the industry [26][27]. - The competition encourages students from various academic backgrounds to participate, emphasizing that prior experience in advertising is not a prerequisite [28][29].