在浙江义乌市国际商贸城一区玩具销售区，市场经营户张火清（左）在接待采购商。 山东的生产车间，工人忙着生产"哭哭马"小马公仔玩具。 来自芬兰的外商与"哭哭马"小马公仔玩具合影。 "哭哭马"小马公仔玩具。 一次生产线上的小失误、一场消费者的情感共鸣、一条快速反应的义乌制造链，让一只因缝反嘴巴而表 情委屈的马年玩偶，成了2026年初意外的"顶流"。 本属瑕疵品却意外走红 记者观察发现，"哭哭马"的走红并非偶然，在当下消费市场中，情绪价值正扮演越来越重要的角色。 有网友表示，在高度同质化的商品海洋中，充满"活人感"的不完美与偶然性，反而可能成为一种稀缺的 情感附加值。引来消费者喜爱的，不仅是毛绒玩具的可爱造型，更是那份出乎意料的拟人化趣味，"看 到它那副委屈的模样，就忍不住想抱抱"。 浙大城市学院新闻与传播学院院长沈爱国认为，消费者愿意为这份"不完美的生产"买单，需要商品提供 有趣的情绪价值，印证了情绪消费的新变化、新特点：在快节奏生活中，人们渴望一个表达和释放的出 口。 在中国传统文化中，马年寄托着奔腾向前、奋发有为的愿景，如一马当先、跃马扬鞭、一马平川等。这 些寓意承载着对成功、活力与顺遂的期盼。然而，这只"哭哭 ...

Group 1 - The core idea emphasizes the close relationship between culture and economy, highlighting the importance of cultural empowerment in driving social and economic development, as stated by President Xi Jinping [3] - The Yangtze River Delta region is accelerating the practice of cultural empowerment, with various cultural events and exhibitions attracting significant public interest, such as the "New Year Party" and the rise of technology in cultural industries [3][4] - The "Soo Super" football league has become a cultural phenomenon, driving tourism and consumption in the region, with over 573.4 million visitors and 35.4 billion yuan in consumption generated from key events in 2025 [9] Group 2 - Cultural products are seamlessly integrating into economic development, with significant attendance at exhibitions like the "Pyramid at the Top: Ancient Egyptian Civilization Exhibition," which attracted over 2.77 million visitors and generated over 760 million yuan in revenue [11] - The introduction of high-tech innovations, such as humanoid robots, is creating new cultural consumption scenarios, enhancing the entertainment experience and driving cultural spending [14] - The Yangtze River Delta region, despite comprising only 4% of China's land area, contributes nearly a quarter of the country's economic output, showcasing the synergy between cultural richness and economic strength [16] Group 3 - Local cultural initiatives in rural areas are fostering community engagement and cultural appreciation, with events like "Village BA" and "Village Evening" gaining popularity and attracting large audiences [18] - The integration of historical and cultural elements in urban areas, such as the Wu Kang Road and Anfu Road districts in Shanghai, is transforming them into new consumer hotspots, blending traditional architecture with modern consumption [19][22] - The ongoing cultural and economic interactions in the Yangtze River Delta are expected to continue fostering growth and innovation, setting a new standard for high-quality development and cultural modernization in China [22]

（来源：嘉兴日报） 1月12日在浙江义乌市国际商贸城一区玩具销售区拍摄的"哭哭马"小马公仔玩具。 转自：嘉兴日报 日前，在浙江义乌，一款被称为"哭哭马"的小马公仔玩具在网络上意外走红，成为新年以来义乌市场的 爆款产品。市场经营户订单暴增，工厂紧急增加生产线应对需求。 本属瑕疵品的"哭哭马"，因其委屈巴巴的表情既治愈又解压，意外戳中网友，从普通公仔一跃成为爆 款。目前，"哭哭马"每天订单数量近2万个。 新华社发 吕斌 摄 ...

错版成爆款 "哭哭马"意外走红 日前，在浙江义乌，一款被称为"哭哭马"的小马公仔玩具在网络上意外走红，成为新年义乌市场的爆款产品。市场经营户订单暴增，工厂紧急 增加生产线应对需求。本属瑕疵品的"哭哭马"，因其委屈巴巴的表情既治愈又解压，意外戳中网友，从普通公仔一跃成为爆款。目前，"哭哭 马"每天订单数量近2万个。 新华社发（吕斌 摄） 转自：成都日报锦观 ...