8月1日，《国际金融报》记者获悉，重庆啄木鸟网络科技有限公司举行"战高温·护民生·促就业"媒 体开放日活动。值得注意的是，这也是今年"3·15"晚会曝光行业乱象后，啄木鸟平台在监管部门指导下 完成系统性整改以来的首次公开亮相。 在整改推进的四个多月里，啄木鸟平台针对社会关切的维修行业痛点问题展开全面整治。据啄木鸟 家庭维修执行总经理朱红坤公开表示，平台重点实施了三项整改工作。 一是价格收费透明化，全渠道公开7大类服务价格明细，上线"AI问价"功能，让用户报修消费"明明 白白消费"； 二是保修服务数智化，作为整改的技术支撑，平台自主研发的"天工系统"已完成功能升级。该系统 覆盖从下单、派单到售后的全流程，通过业务数据分析持续优化服务标准，实现98%的用户报修下单后 5分钟内响应，关键节点信息自动推送，维修人员在维修过程中需上传维修记录（如故障照片、更换配 件信息等），确保服务可追溯。维修进度、检测报告等实时可查； 三是服务质量闭环化，开通全国监督举报专线，明确一线客服48小时内反馈投诉处理进展、二线绩 效管理倒逼服务效果持续提升、三线供应商末位淘汰的"三线问责"制度，平台全渠道投诉率整体下降明 显。 近期，全国 ...

Core Viewpoint - The article highlights the issues faced by the Woodpecker Home Repair platform, including overcharging and poor service quality, which have been exacerbated by its high commission model of 40% on repairs. This has led to a significant impact on its upcoming IPO process due to negative media exposure [1][2][14]. Summary by Sections Company Overview - Woodpecker Home Repair is currently the largest home appliance repair platform in China, operating in over 300 cities with around 100,000 repair technicians [11]. - The company has attracted significant investment, with a total of over 600 million yuan raised since its inception in 2014, leading to a valuation of approximately 1.7 billion yuan [12][19]. Financial Performance - Revenue figures from 2021 to the first half of 2024 show a growth trend: 401 million yuan, 595 million yuan, 1.011 billion yuan, and 623 million yuan respectively [14]. - Despite rising revenues, net profits have fluctuated, with figures of 33.4 million yuan, 6.2 million yuan, 48.9 million yuan, and 38.9 million yuan during the same period, indicating a decline of 6.3% in the first half of 2024 compared to the previous year [14]. Business Model and Issues - The platform's commission structure, which is as high as 40%, has been identified as a root cause of the overcharging practices by repair technicians [1][14]. - Reports indicate that technicians often inflate repair costs to meet income needs, leading to practices such as charging 659 yuan for a part that costs only 91 yuan [4][5]. Regulatory and Consumer Response - Following the exposure of these issues during the CCTV 315 Gala, the company has faced increased scrutiny from regulatory bodies, including investigations into its pricing practices [7][8]. - The company has acknowledged its responsibility for the reported issues and has initiated a series of corrective measures, including a commitment to refund affected customers [7][8]. Founder Background - The founder, Wang Guowei, started as a repair worker and aimed to create a fair platform for both technicians and consumers. However, the current business practices have led to accusations of betraying this original vision [18][19].

Group 1 - The 3·15 Gala exposed various industry malpractices, prompting immediate regulatory actions from the State Administration for Market Regulation and the Ministry of Industry and Information Technology [1][2] - The Ministry of Industry and Information Technology initiated investigations into issues related to marketing harassment by smart robots and inadequate implementation of real-name registration by virtual operators [2] - The company "全棉时代" (All Cotton Era) received a notice from the Shenzhen Stock Exchange to verify and respond to allegations of selling substandard materials [2] Group 2 - Following the exposure of substandard sanitary products by Liangshan Xixi Paper Products Co., local authorities formed a joint investigation team to address the issues, leading to the detention of company executives [3] - A comprehensive inspection of sanitary product manufacturers is being conducted in Jining City to ensure product quality and safety [3] - Data indicates that there are approximately 273,000 companies in China related to sanitary and disinfecting products, with a notable percentage facing legal issues or administrative penalties [3] Group 3 - The company "啄木鸟家庭维修" (Woodpecker Home Repair) announced a commitment to transparency by abandoning public relations efforts and pledging to release daily updates on corrective actions until all issues are resolved [4][5][6] - The company acknowledged systemic issues in its operations, including unclear pricing and poor customer service, which were highlighted during the 3·15 Gala [5][8] - The company operates as one of the largest home appliance repair platforms in China, with services available in over 300 cities and a workforce of around 100,000 repair technicians [8]