Core Insights - Chongqing Woodpecker Network Technology Co., Ltd. held a media open day event, marking its first public appearance since completing systematic rectifications under regulatory guidance after being exposed for industry malpractices during the "3.15" gala [1] - The platform has implemented comprehensive reforms addressing key pain points in the repair industry, focusing on transparency, digitalization, and service quality [1] Group 1: Rectification Measures - The platform has made pricing transparent by publicly disclosing detailed service prices across seven categories and launching an "AI pricing" feature to ensure clear consumer spending [1] - The "Tiangong System," a self-developed technology, has been upgraded to cover the entire process from order placement to after-sales service, achieving a 98% response rate within five minutes for user repair requests [1] - A three-tier accountability system has been established to enhance service quality, including a national supervision hotline, a 48-hour feedback mechanism for complaints, and a performance management system that encourages continuous service improvement [1] Group 2: Market Demand - The extreme high-temperature weather across the country has led to a surge in air conditioning repair demand, with the platform reporting a 300% increase in air conditioning repair orders from May to July 2025 [2] - This extreme weather serves as both a test of the platform's service capabilities and a practical demonstration of its commitment to rectification [2]

Core Viewpoint - The article highlights the issues faced by the Woodpecker Home Repair platform, including overcharging and poor service quality, which have been exacerbated by its high commission model of 40% on repairs. This has led to a significant impact on its upcoming IPO process due to negative media exposure [1][2][14]. Summary by Sections Company Overview - Woodpecker Home Repair is currently the largest home appliance repair platform in China, operating in over 300 cities with around 100,000 repair technicians [11]. - The company has attracted significant investment, with a total of over 600 million yuan raised since its inception in 2014, leading to a valuation of approximately 1.7 billion yuan [12][19]. Financial Performance - Revenue figures from 2021 to the first half of 2024 show a growth trend: 401 million yuan, 595 million yuan, 1.011 billion yuan, and 623 million yuan respectively [14]. - Despite rising revenues, net profits have fluctuated, with figures of 33.4 million yuan, 6.2 million yuan, 48.9 million yuan, and 38.9 million yuan during the same period, indicating a decline of 6.3% in the first half of 2024 compared to the previous year [14]. Business Model and Issues - The platform's commission structure, which is as high as 40%, has been identified as a root cause of the overcharging practices by repair technicians [1][14]. - Reports indicate that technicians often inflate repair costs to meet income needs, leading to practices such as charging 659 yuan for a part that costs only 91 yuan [4][5]. Regulatory and Consumer Response - Following the exposure of these issues during the CCTV 315 Gala, the company has faced increased scrutiny from regulatory bodies, including investigations into its pricing practices [7][8]. - The company has acknowledged its responsibility for the reported issues and has initiated a series of corrective measures, including a commitment to refund affected customers [7][8]. Founder Background - The founder, Wang Guowei, started as a repair worker and aimed to create a fair platform for both technicians and consumers. However, the current business practices have led to accusations of betraying this original vision [18][19].

Group 1 - The 3·15 Gala exposed various industry malpractices, prompting immediate regulatory actions from the State Administration for Market Regulation and the Ministry of Industry and Information Technology [1][2] - The Ministry of Industry and Information Technology initiated investigations into issues related to marketing harassment by smart robots and inadequate implementation of real-name registration by virtual operators [2] - The company "全棉时代" (All Cotton Era) received a notice from the Shenzhen Stock Exchange to verify and respond to allegations of selling substandard materials [2] Group 2 - Following the exposure of substandard sanitary products by Liangshan Xixi Paper Products Co., local authorities formed a joint investigation team to address the issues, leading to the detention of company executives [3] - A comprehensive inspection of sanitary product manufacturers is being conducted in Jining City to ensure product quality and safety [3] - Data indicates that there are approximately 273,000 companies in China related to sanitary and disinfecting products, with a notable percentage facing legal issues or administrative penalties [3] Group 3 - The company "啄木鸟家庭维修" (Woodpecker Home Repair) announced a commitment to transparency by abandoning public relations efforts and pledging to release daily updates on corrective actions until all issues are resolved [4][5][6] - The company acknowledged systemic issues in its operations, including unclear pricing and poor customer service, which were highlighted during the 3·15 Gala [5][8] - The company operates as one of the largest home appliance repair platforms in China, with services available in over 300 cities and a workforce of around 100,000 repair technicians [8]