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中国建设银行深圳市分行精耕“大消保”新答卷
Nan Fang Du Shi Bao· 2025-09-25 23:12
Core Viewpoint - The article emphasizes the proactive approach of China Construction Bank (CCB) in Shenzhen towards financial consumer rights protection, integrating it into the city's financial ecosystem and enhancing social trust through innovative strategies and community engagement [5][12]. Group 1: Financial Consumer Rights Protection - CCB Shenzhen is committed to the "Big Consumer Protection" concept, focusing on financial services for the public and enhancing the financial ecosystem of the city [5][6]. - The bank has implemented a comprehensive risk prevention system, utilizing AI and big data to intercept fraud attempts, achieving a success rate of over 95% in fraud prevention [6][12]. - CCB has launched a "Consumer Protection + Inclusive Finance" model, providing up to 600 billion yuan in credit support to industry associations and member enterprises, thereby extending consumer rights protection from individuals to businesses [7][12]. Group 2: Community Engagement and Education - CCB has initiated the "2025 Financial Education Promotion Week," employing innovative methods to disseminate financial knowledge throughout the city, including interactive digital exhibitions and community workshops [8][9]. - The bank focuses on key demographics, such as the elderly and students, conducting targeted educational activities to raise awareness about fraud and financial literacy [9][10]. - CCB has established over 130 "Laborers' Harbors" to support outdoor workers and has implemented a unique online application model for social security cards, benefiting over 1 million new citizens [10][11]. Group 3: Corporate Culture and Social Responsibility - CCB integrates consumer protection into its corporate culture, conducting regular compliance training to ensure all employees embody the principles of honesty and customer respect [11][12]. - The bank has launched the "Good Building Beneficial Action" charity brand, donating over 200 million yuan to various social projects, including education for underprivileged children [11][12]. - CCB's comprehensive approach to consumer protection not only safeguards financial assets but also enhances the overall financial literacy of the community, contributing to a more trustworthy financial environment [12].