Core Viewpoint - Zhaoxun Media (301102.SZ), known as the "first stock of high-speed rail media in China," reported a revenue of 670 million yuan in 2024, marking a year-on-year growth of 12.26%, with a net profit attributable to shareholders of 75.6343 million yuan [1] Group 1: High-Speed Rail Digital Media Business - The high-speed rail digital media network is a crucial foundation for Zhaoxun Media's first business curve and core advantage, characterized by its extensive coverage, depth, and quality [2] - The company has solidified its competitive edge, signing contracts with 529 railway passenger stations and operating 495 of them, with over 98.4% being high-speed rail stations, and managing 4,957 digital media screens [2] - Zhaoxun Media has made significant upgrades to major stations like Beijing South and Shenzhen North, enhancing its media offerings and creating impactful visual advertising spaces [2] Group 2: Outdoor Media Business Development - Zhaoxun Media's outdoor naked-eye 3D screen business has begun to take shape, with new installations in key urban commercial areas, including Shenzhen and other major cities [4] - The company has established a top-tier visual creative team and is exploring AI applications in digital content production, achieving notable advancements in digital image processing [4] - The outdoor media business is progressing smoothly, with completed projects enhancing customer engagement and overall profitability [4] Group 3: Market Trends and Economic Environment - The macroeconomic environment in China is stable, providing a conducive backdrop for the advertising and media industry, with advertising revenue surpassing 1.5 trillion yuan in 2024, a 17.9% increase from the previous year [6] - The integration of advertising with the real economy is expected to continue, with significant growth in various media advertising revenues, which exceeded 1 trillion yuan for the first time [6] - Zhaoxun Media's dual-core advertising model combining high-speed rail digital media and urban commercial screen media has gained recognition from numerous leading brands, indicating strong market demand [8]

Group 1: Financial Performance - In the 2024 annual report, the company achieved a revenue of 670 million yuan, representing a year-on-year growth of 12.2%, and a net profit attributable to shareholders of 75.63 million yuan [1] - For the first quarter of 2025, the company reported a revenue of 163 million yuan and a net profit attributable to shareholders of 20.86 million yuan [1] Group 2: Business Strategy - The company has focused on developing and operating digital media resources in high-speed rail since its establishment in 2007, covering 30 provincial-level administrative regions and signing contracts with 529 railway passenger stations, operating 4,957 digital media screens, reaching over 2 billion passengers annually [2] - The company is implementing a "dual-engine" strategy by integrating high-speed rail and urban business districts, responding to the national "Hundred Cities, Thousand Screens" policy, and has established landmark large screens in key urban areas, reaching millions of people daily [2] Group 3: Technological Integration and Social Value - The company integrates public welfare concepts into daily life through its digital media platforms, utilizing high-speed rail resources to create a public service advertising matrix, especially during peak travel seasons [3] - Advanced technologies such as AIGC, 5G, and AR are employed to enhance the effectiveness of public service communications, with projects like "TakeHome" showcasing family warmth themes through 3D technology [3] Group 4: Sustainable Development - The company is committed to sustainable development by reducing operational energy consumption through digital technologies and replacing traditional advertising materials with LED screens [4] - In 2024, the company was awarded the "Most Growth-Oriented Listed Company in Information Technology," reflecting its dual layout strategy and commitment to social responsibility [4]