Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [4] Core Views - The company reported better-than-expected performance with a revenue of 2.29 billion yuan in Q2 2025, up 4.3% year-on-year, and a net profit of 200 million yuan, up 22.4% year-on-year [1] - The company is focusing on AI smart sleep solutions, enhancing its product matrix and establishing a strategic partnership with Tsinghua University to optimize sleep algorithms [3] - The company has a robust online and offline retail presence, with over 5,000 proprietary brand stores and a strong performance on e-commerce platforms [2] Financial Performance - In H1 2025, the company achieved a revenue of 4.02 billion yuan, a 1.6% increase year-on-year, and a net profit of 270 million yuan, a 14.0% increase year-on-year [1] - The gross margin for Q2 2025 was 38.4%, an increase of 2.6 percentage points year-on-year, while the net profit margin was 8.5%, up 1.3 percentage points year-on-year [1] - The company declared a cash dividend of 104 million yuan in H1 2025, with a payout ratio of 39% [1] Market Position and Strategy - The company is leveraging national policies to enhance its competitive advantage, particularly through the "old-for-new" policy, which has led to a significant increase in customer transaction values [2] - The AI product line, including the "aise 宝褓" series, has been successfully launched in major cities and is available on major e-commerce platforms [3] - The company is expected to continue its growth trajectory in the second half of 2025, supported by the resumption of national subsidies and seasonal demand [1]

Core Viewpoint - The company reported a net profit of RMB 266,491,172.67 for the first half of 2025, with a proposed cash dividend distribution of RMB 2.80 per 10 shares, amounting to a total of RMB 104,003,614.40, which represents 39.03% of the net profit attributable to shareholders [3][27][47]. Group 1: Financial Performance - The company achieved a revenue of RMB 4.021 billion in the first half of 2025, reflecting a year-on-year increase of 1.59% [13]. - The net profit attributable to shareholders increased by 14.04% year-on-year, reaching RMB 266.49 million [13]. - The company’s undistributed profits as of June 30, 2025, amounted to RMB 2.487 billion [3][26]. Group 2: Dividend Distribution - The proposed cash dividend is RMB 2.80 per 10 shares, with a total distribution of RMB 104 million, subject to shareholder approval [3][27][49]. - The dividend distribution plan was approved by the board and will be submitted for shareholder meeting approval [9][29][49]. Group 3: Corporate Governance - The company held its sixth board meeting on August 20, 2025, where the half-year report and dividend proposal were approved unanimously [42][44]. - The company emphasizes compliance with legal regulations and internal management systems in its reporting processes [7][45]. Group 4: Strategic Initiatives - The company is transitioning from a traditional furniture manufacturer to a technology-driven sleep solution provider, focusing on AI integration in its products [13][14]. - Significant technological advancements include the upgrade of formaldehyde removal technology and the introduction of new AI product lines [14][15]. Group 5: Investor Relations - The company is committed to enhancing communication with investors, having disclosed 32 temporary announcements and 2 periodic reports during the reporting period [20][21]. - An investor meeting is scheduled for September 2, 2025, to discuss the half-year results and address investor inquiries [34][35].