Group 1 - The Beijing government is promoting over 460 new spring consumption activities under the theme "Happy Shopping for Spring Festival, Colorful Seasons in Beijing" to create a festive consumption atmosphere for citizens and tourists [1] - Key commercial districts will feature various consumption scenarios focusing on "Central Axis Charm," "Traditional Customs," "Trendy Fashion," and "Family Fun" during the Spring Festival [1] - Notable events include the "Alley Market" in Dajixiang, which highlights traditional Beijing culture, and the "Lion King in Beijing" event at Sanlitun Taikoo Li, merging traditional heritage with modern trends [1] Group 2 - Renowned brands will offer traditional Beijing delicacies, such as Daoxiangcun's festive pastries and Yili's gift boxes, to convey New Year blessings [2] - Several time-honored brands are launching online New Year goods festivals, with a special section on JD.com for products from Shunong Group's brands [2] - To stimulate consumer demand, Beijing is implementing various subsidy policies, including increased funding for appliance trade-ins and a new car trade-in program [2] - A lucky invoice activity will be introduced during the Spring Festival, allowing consumers to win prizes by spending over 100 yuan at participating merchants [2]