Core Viewpoint - The article discusses the shift in the real estate market towards "low-density" housing, highlighting its growing popularity and the implications for urban development and buyer preferences [3][9][34]. Group 1: Current Market Trends - Recent new housing advertisements emphasize "low density" as a selling point, moving away from traditional focuses on location and amenities [3][5]. - The market has seen strong demand for low-density properties, with instances of rapid sales and high competition among buyers [5][9]. - The proportion of land parcels with a floor area ratio (FAR) below 2.0 has reached 44%, the highest in four years [7][9]. Group 2: Changes in Land Policy - Many cities are reducing the FAR to address issues related to high-density living, which has led to a rise in policies promoting lower density developments [10][23]. - The proportion of land sold with a FAR below 1.5 has increased significantly, from 11.7% in 2023 to 18% in 2024 [26][28]. - Cities like Zhengzhou and Changsha have seen average FARs drop to 2.7 and 2.4, respectively, indicating a trend towards lower density [28][34]. Group 3: Product Development and Buyer Experience - The reduction in FAR has led to a surge in the availability of low-density housing products, such as villas and low-rise apartments, which offer better living experiences [35][39]. - The market is witnessing a decline in the supply of entry-level housing, while larger, more spacious units are becoming more prevalent [41][42]. - Innovations in housing design, such as enhanced living spaces and eco-friendly features, are becoming standard in new developments, improving overall buyer satisfaction [45][46]. Group 4: Market Dynamics and Developer Strategies - Developers are increasingly focusing on acquiring low-density land to enhance product quality and attract buyers, shifting from a strategy of scale to one of quality [57][64]. - The average premium rate for land in key cities has risen, indicating renewed interest and competition for low-density parcels [67]. - The low-density trend is expected to continue, with a focus on creating high-quality, comfortable living environments to meet evolving consumer demands [72][73].