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谷雨斩获年度新锐责任企业奖,背后是责任实践的长期主义路径
Cai Fu Zai Xian· 2025-08-01 01:13
Core Insights - The article highlights the recognition of the domestic skincare brand Gu Yu as the "2025 Annual Emerging Responsible Enterprise" at the 17th Corporate Social Responsibility Annual Conference, emphasizing its commitment to a dual-core strategy of "Technology + Culture" [1][3] Group 1: Awards and Recognition - Gu Yu received the award as a testament to its commercial achievements and its innovative approach to expanding brand responsibility through Eastern wisdom [1] - The conference focused on "Building Sustainable Leadership," gathering experts from various sectors to explore new paradigms of corporate responsibility in the context of new productive forces [3] Group 2: ESG Reporting - Prior to the award, Gu Yu proactively released its first Environmental, Social, and Governance (ESG) report on July 9, 2025, adhering to international standards such as the Global Reporting Initiative (GRI) [5] - The report covers key topics including corporate governance, green development, and employee care, showcasing the company's commitment to sustainable development [5] Group 3: Technological Innovations - Gu Yu's founder defined the brand's path as "from Chinese heart to Chinese chip," embedding research and cultural heritage into its responsibility framework [7] - In 2024, Gu Yu overcame significant challenges in purifying and stabilizing a key whitening ingredient, "Aurora Glycyrrhiza," achieving 99% purity and a 3.4 times increase in transdermal absorption rate [7] Group 4: Cultural Integration - The brand deeply integrates respect for traditional Chinese culture into its identity, collaborating with the Dunhuang Museum to incorporate classic art elements into product design [9][10] - Gu Yu established the "Siyuan Gu Yu Public Welfare Fund" with a donation of 5 million yuan to support the protection of intangible cultural heritage [10] Group 5: Social Responsibility Initiatives - Gu Yu launched the "Rainwood Symbiosis" bottle recycling program, engaging over 100,000 consumers and converting recycled materials into 205 sets of eco-friendly desks and chairs for schools [11] - The company also established a licorice planting base in Xinjiang, promoting agricultural techniques and creating job opportunities for local farmers [11] - Following the earthquake in Shigatse, Tibet, Gu Yu donated 1 million yuan to support disaster relief and reconstruction efforts [11]
向世界展中国品牌文化与科技实力——谷雨亮相2025上合组织国家媒体合作论坛
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-30 11:11
Group 1 - The 2025 Shanghai Cooperation Organization (SCO) Media Cooperation Forum was held in Urumqi, Xinjiang, with over 300 representatives from 26 countries discussing cooperation under the theme "Building a Better Home Together for a Prosperous Future" [1] - Since its establishment in 2001, the SCO has adhered to the "Shanghai Spirit" of mutual trust, mutual benefit, equality, consultation, respect for diverse civilizations, and seeking common development [1] - China will assume the rotating presidency of the SCO for 2024-2025, with expectations for China to lead new cooperation initiatives and strengthen the collective power of developing countries in global governance [1] Group 2 - The domestic skincare brand Gu Yu showcased its product "Four Seasons Boundless," which combines Chinese efficacy skincare technology with poetic aesthetics, attracting attention from international guests [3] - Gu Yu focuses on Chinese skin types and ingredients, exploring a path of scientific skincare centered on Chinese characteristics, reflecting the cultural depth and research strength of Chinese cosmetic brands [3][4] - The "Four Seasons Boundless" includes two products, "Boundless Electric Cream" and "Four Seasons Spiritual Dew," showcasing Gu Yu's research and innovation capabilities [4] Group 3 - "Boundless Electric Cream" utilizes three core technologies, including self-developed composite enzyme biomimetic transformation technology, plant stem cell culture technology, and synthetic biology technology, featuring key active ingredients like rare ginseng saponin CK and snow lotus stem cells [4] - "Four Seasons Spiritual Dew" is formulated with seasonal herbs such as ginseng and peony, aiming to provide revitalizing energy for consumers seeking a healthy complexion [4] - Gu Yu has established a library of "Chinese core" active ingredients, including aurora licorice and rare ginseng saponin CK, to meet diverse skincare needs across different consumer segments [4] Group 4 - Gu Yu has maintained its commitment to promoting Chinese culture through skincare products, with the "Four Seasons Boundless" adopting a unique design inspired by traditional Chinese aesthetics, winning multiple international design awards [6] - The brand aims to showcase its determination to empower "Chinese core" ingredients and efficacy to the world, while expressing cultural confidence and charm through its products [8]