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中国酒协调研点赞四特酒:深耕赣鄱筑根基,特香标杆谋破局
Sou Hu Cai Jing· 2025-08-06 04:08
Core Viewpoint - The visit by the China Alcoholic Drinks Association to Si Te Jiu Company highlights the industry's support for local enterprises during a challenging period, emphasizing the need for regional liquor companies to focus on their home markets and leverage local advantages to achieve sustainable development [4][22]. Group 1: Industry Challenges and Opportunities - The white liquor industry is transitioning from an incremental market to a shrinking market, posing severe challenges for regional small and medium-sized enterprises [4][21]. - The current market dynamics require liquor companies to adapt to changing consumer values, moving from "enterprise-led" to "consumer-defined value" [21]. - The industry is experiencing structural adjustments and changes in consumption patterns, creating both challenges and opportunities for companies [18][21]. Group 2: Company Strategies and Developments - Si Te Jiu Company has maintained a strong local presence in Jiangxi, focusing on cultural and social contributions to deepen emotional ties with consumers [8][22]. - The company has developed a robust production and storage capacity, with an annual production capacity of 60,000 kiloliters and a storage capacity of 110,000 kiloliters, achieving a quality management system that ensures a high output rate of quality base liquor [9][17]. - Si Te Jiu emphasizes product quality and differentiation, adopting a dual strategy of "craftsmanship inheritance + technological innovation" to maintain its competitive edge in the Jiangxi market [13][17]. Group 3: Future Directions and Recommendations - The company aims to enhance its brand influence and accelerate its transition from a regional leader to a nationally recognized liquor brand by focusing on its unique product positioning and continuous innovation [22]. - Recommendations from the association include strengthening brand strategy, market expansion, and technological innovation to navigate the evolving market landscape [21][22]. - Si Te Jiu is committed to long-term development, leveraging its unique advantages in special aromatic liquor to deepen regional market engagement and enhance quality assurance [22].