Core Points - Beijing is launching a series of cultural, commercial, and tourism activities for the New Year, aiming to create a festive atmosphere for residents and visitors [1][2] - The activities will run from December 21, 2025, to January 3, 2026, culminating in a grand celebration on New Year's Eve [2] - Over 40 museums will participate in New Year and extended opening activities, with more than 20 museums open until January 1, 2026, at midnight [3] Cultural and Tourism Activities - Three main thematic tourism routes will be introduced: "Tea by the Fire," winter ice and snow culture, and winter rural tourism [1][5] - A total of 85 cultural activities will be organized in parks and scenic spots, enhancing the festive experience for visitors [6] - A special map will be released, highlighting over 70 activities categorized into four themes: New Year celebrations, blessings, ice and snow fun, and diverse cultural events [3] Museum Engagement - The museums will offer unique interactive projects and extended hours to welcome the New Year, contributing to a city-wide cultural experience [3][6] - The activities will include 8 exhibitions on traditional customs and horse culture, along with over 70 themed cultural events during the New Year and Spring Festival [6] Commercial Activities - More than 30 shopping malls will host countdown events across over 10 administrative districts, creating a vibrant New Year atmosphere [2] - The "Park+" model will be implemented to convert park visits into increased consumer spending through various promotional activities [6]

Core Viewpoint - The Beijing Municipal Bureau of Culture and Tourism is launching a series of activities themed "New Year, New Expectations" to celebrate the upcoming New Year, focusing on cultural and tourism integration [1] Group 1: Event Overview - The event is titled "New Year’s Eve Cultural and Tourism Integration Series Activities" and aims to engage citizens and tourists in welcoming the New Year [1] - The theme for the activities is "Vitality New Year, Colorful Welcome" [1] Group 2: Thematic Activities - Three main segments of activities will be introduced: "Colorful New Year’s Eve," "New Year Concerts," and "Winter New Travel" [1] - The Bureau will collaborate with various districts and cultural tourism market entities to enhance participation [1] Group 3: Thematic Travel Routes - The Bureau has launched three major thematic travel routes to promote winter tourism [1] - Ten "Tea by the Fire" themed travel routes will be introduced focusing on warm winter experiences [1] - Ten ice and snow cultural tourism routes will be offered, including "Ancient Capital Ice Rhythm City Tour" and "Double Olympic Heritage Dynamic Joy Tour" [1] - Ten winter rural tourism routes will focus on four key scenes: "Intangible Cultural Heritage Tasting," "Family Fun," "Friends Gathering," and "Health and Wellness" [1]