Core Points - Beijing is launching a series of cultural, commercial, and tourism activities for the New Year, aiming to create a festive atmosphere for residents and visitors [1][2] - The activities will run from December 21, 2025, to January 3, 2026, culminating in a grand celebration on New Year's Eve [2] - Over 40 museums will participate in New Year and extended opening activities, with more than 20 museums open until January 1, 2026, at midnight [3] Cultural and Tourism Activities - Three main thematic tourism routes will be introduced: "Tea by the Fire," winter ice and snow culture, and winter rural tourism [1][5] - A total of 85 cultural activities will be organized in parks and scenic spots, enhancing the festive experience for visitors [6] - A special map will be released, highlighting over 70 activities categorized into four themes: New Year celebrations, blessings, ice and snow fun, and diverse cultural events [3] Museum Engagement - The museums will offer unique interactive projects and extended hours to welcome the New Year, contributing to a city-wide cultural experience [3][6] - The activities will include 8 exhibitions on traditional customs and horse culture, along with over 70 themed cultural events during the New Year and Spring Festival [6] Commercial Activities - More than 30 shopping malls will host countdown events across over 10 administrative districts, creating a vibrant New Year atmosphere [2] - The "Park+" model will be implemented to convert park visits into increased consumer spending through various promotional activities [6]

Core Viewpoint - The Beijing Municipal Bureau of Culture and Tourism is launching a series of activities themed "New Year, New Expectations" to celebrate the upcoming New Year, focusing on cultural and tourism integration [1] Group 1: Event Overview - The event is titled "New Year’s Eve Cultural and Tourism Integration Series Activities" and aims to engage citizens and tourists in welcoming the New Year [1] - The theme for the activities is "Vitality New Year, Colorful Welcome" [1] Group 2: Thematic Activities - Three main segments of activities will be introduced: "Colorful New Year’s Eve," "New Year Concerts," and "Winter New Travel" [1] - The Bureau will collaborate with various districts and cultural tourism market entities to enhance participation [1] Group 3: Thematic Travel Routes - The Bureau has launched three major thematic travel routes to promote winter tourism [1] - Ten "Tea by the Fire" themed travel routes will be introduced focusing on warm winter experiences [1] - Ten ice and snow cultural tourism routes will be offered, including "Ancient Capital Ice Rhythm City Tour" and "Double Olympic Heritage Dynamic Joy Tour" [1] - Ten winter rural tourism routes will focus on four key scenes: "Intangible Cultural Heritage Tasting," "Family Fun," "Friends Gathering," and "Health and Wellness" [1]

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various themed routes and promotional activities [1] Group 1: Event Overview - The launch ceremony was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau of Culture and Tourism [1] - Ten themed routes for ice and snow cultural tourism were announced, featuring attractions such as ice and snow scenic spots, Winter Olympic venues, and wellness experiences [1] Group 2: Themed Routes and Offerings - The announced routes cater to diverse audiences, including family-friendly trips and cultural exploration journeys, showcasing the integration of "ice and snow+" features [1] - Zhangjiakou City will distribute 5,000 winter cultural tourism consumption vouchers, applicable to various experiences including ski tickets, accommodation, and dining [1] - Three premium ice and snow routes were introduced: "Winter Olympic Passion: Enjoying Ice and Snow Journey," "Warm Winter Wellness: Hot Spring Leisure Journey," and "Ancient Charm: Folk Experience Journey" [1] Group 3: Local Initiatives - The Changping District Bureau of Culture and Tourism is launching a "Public Access to Snowfields" initiative, providing 10,000 subsidized snow tickets throughout the key periods of the snow season [1] - The initiative will collaborate with local attractions, quality dining, and premium accommodation to offer exclusive benefits [1]

Core Points - The 2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season has been launched, featuring 10 themed tourism routes that integrate ice and snow sports with cultural leisure experiences [1][2] - The initiative aims to showcase the high-quality development of ice and snow tourism in the Beijing-Zhangjiakou region, enhance the influence and competitiveness of the "Beijing-Zhangjiakou Ice and Snow" public brand, and promote the ice and snow economy as a new engine for regional high-quality development [1][4] Summary by Sections - **Event Launch and Themed Routes** - The event was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau [1] - Ten themed routes were introduced, covering ice and snow scenic spots, Winter Olympic venues, ice sports facilities, hot springs, scenic greenways, and cultural experience spaces [2] - **Local Initiatives and Promotions** - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable to ski resort tickets, accommodation, dining, and cultural shopping [2] - Three premium ice and snow routes were launched: "Winter Olympic Passion · Ice and Snow Enjoyment Tour," "Warm Winter Health · Hot Spring Leisure Tour," and "Ancient Charm · Folk Experience Tour" [2] - **Integration of Winter Olympic Legacy** - The event highlighted the utilization of Winter Olympic legacies, integrating venues like the National Stadium (Bird's Nest) and the Shougang Big Air [4] - The initiative aims to deepen cooperation between Beijing and Zhangjiakou, further explore ice and snow tourism potential, and promote the popularization of ice sports and culture [4]

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various initiatives and offerings [1] Group 1: Event Launch and Initiatives - The event is organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Cultural and Tourism Bureau [1] - Ten themed tourism routes have been introduced, showcasing ice and snow attractions, Olympic venues, and cultural experiences, emphasizing the integration of "ice and snow+" [1] Group 2: Promotional Activities - The Changping District will distribute 10,000 subsidized snow tickets during key periods of the snow season to encourage public participation [1] - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable for snowfield tickets, accommodation, dining, and cultural products [1] Group 3: Future Development - Ongoing collaboration between Beijing and Zhangjiakou will focus on exploring new models for "ice and snow+" development, promoting the popularization of ice sports and cultural dissemination [1] - The initiatives aim to support high-quality development in sports culture tourism and enhance the winter travel experience for visitors [1]