"化妆品行业并非单纯的营销竞技场，而是一个典型的多学科交叉应用行业。"国货功效护肤品牌HBN创 始人姚哲男表示，国产化妆品需立足本土需求，专注自研领域，坚持长期科研投入，创新关键技术。企 业组建了百余人的跨学科研发团队，并与高校及科研机构合作，形成开放融合的创新网络，目前累计授 权及在申专利200余项，完成4款自研功效新原料备案，持续构筑品牌的核心技术体系。 《2024中国护肤品消费趋势报告》显示，当前消费者愈发理性，行业相关头部品牌不断加大研发投入， 用优秀的产品和差异化的品牌亮点吸引大众目光，满足消费者多元化功效需求。 中国香料香精化妆品工业协会数据显示：2024年我国化妆品市场交易总额为10738.22亿元，市场规模连 续两年突破万亿元，其中，国货品牌交易额占比达55.2%，市场潜力巨大。 消费市场稳步增长，发展空间不断扩展，为化妆品产业带来了新的课题和方向。曾凭借流量快速增长的 国货品牌，正转向以扎实的科研和真实的功效为立身之本。 国产化妆品如何实现从体量优势到质量胜势的转变？除了以高质量创新回应消费者需求，还离不开产业 政策的精准引导与制度环境的持续优化。近年来，我国化妆品产业政策体系不断完善，《化 ...

Core Viewpoint - The Chinese government is optimizing the departure tax refund policy to stimulate inbound consumption, aiming to fill a global demand gap of nearly $3 trillion caused by trade barriers and tariffs imposed by the U.S. [1][6] Group 1: Policy Changes - The new policy lowers the departure tax refund threshold from 500 RMB to 200 RMB, allowing foreign travelers to apply for refunds on purchases that meet specific criteria [2][3] - The policy expansion includes a wider range of products, such as traditional Chinese goods, cultural items, and high-quality local products, enhancing the shopping experience for international tourists [2][3] Group 2: Market Impact - In Q1 2025, Beijing's departure tax refund applications surged by 128%, with sales of refund-eligible products reaching 270 million RMB, doubling year-on-year [3] - Shanghai reported a significant increase in departure tax refund sales, totaling 760 million RMB in Q1 2025, marking an 85% year-on-year growth [3] - Chongqing's departure tax refund market also experienced rapid growth, with sales and refund amounts increasing nearly fivefold in Q1 2025 [3] Group 3: Consumer Experience Enhancements - The introduction of a multilingual departure tax refund guide and an electronic map for refund stores aims to improve the shopping experience for foreign tourists [4] - The government is promoting a "one-stop shopping" experience at major transportation hubs, integrating shopping and tax refund services to attract more international travelers [8][9] Group 4: Economic Opportunities - The potential increase in foreign tourist numbers due to the optimized tax refund policy is expected to boost retail sales, particularly from high-spending tourists [5][6] - The Chinese consumer market, currently valued at approximately $10 trillion, has a target to increase by $3 trillion over the next five years, presenting significant market opportunities [6]