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这届985毕业生直播带货一把好手!50余款产品热销全网供不应求
量子位· 2025-07-11 04:00
Core Viewpoint - The article highlights the innovative approach of students from the "Technology Small Courtyard" project at China Agricultural University, showcasing their agricultural products during graduation season, which attracted significant online attention and sales [1][5][19]. Group 1: Graduation and Product Launch - The graduation season saw students selling over 50 types of agricultural products, attracting 30 million viewers online [1][5]. - Products included domestically grown durians, pear juice, and other unique agricultural items, which were sold through live streaming on platforms like Pinduoduo [3][5]. Group 2: Technology Small Courtyard Project - The "Technology Small Courtyard" project, initiated by an academician, aims to provide technology services to small farmers, expanding to over 1,800 courtyards nationwide [7][8]. - Students engage in practical agricultural research, addressing real-world farming issues, such as the cultivation of domestic durians using innovative fertilization techniques [9][10]. Group 3: Economic Impact and Community Engagement - The project has significantly increased local agricultural productivity, with one village's income quadrupling due to improved farming practices [16]. - The graduation event served as a platform to showcase not only products but also the students' commitment to their communities and the agricultural sector [17][19]. Group 4: Pinduoduo's Role and Support - Pinduoduo has established a dedicated section for the Technology Small Courtyard on its platform, facilitating the online exhibition of students' agricultural achievements [18]. - The company has invested in various initiatives, including funding research and providing digital training to local farmers, enhancing the overall agricultural ecosystem [25][30]. Group 5: Broader Agricultural Strategy - Pinduoduo's approach reflects a shift from merely selling products to building a comprehensive agricultural support system, addressing multiple challenges in the sector [28][29]. - The company aims to create a sustainable agricultural network that connects technology, talent, and market access, thereby enhancing the resilience of the agricultural industry [31].