Core Insights - The China (Harbin) International Ice and Snow Industry Expo attracted around 300 well-known enterprises from over 20 countries and regions, showcasing advancements across the entire ice and snow industry chain, reflecting the high-quality development driven by the "300 million people participating in ice and snow" initiative [1] - The scale of China's ice and snow industry has grown from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with projections to exceed 1 trillion yuan by 2025, indicating a shift from scale expansion to qualitative enhancement [1] Industry Growth and Trends - In the 2024-2025 ice and snow season, participation in ice and snow tourism is expected to reach 520 million people, generating over 630 billion yuan in total revenue, driven by the ongoing enthusiasm from the Beijing Winter Olympics and rising consumer demand for experiential consumption [2] - The ice and snow industry has a long supply chain with high interconnectivity, directly boosting upstream industries like equipment manufacturing and venue construction, while also fostering innovation in downstream services such as event operations and tourism [2] - The consumption amount at ski resorts alone is projected to reach 78.613 billion yuan during the 2024-2025 season, with surrounding consumption increasing by 27.97% year-on-year [2] Global Engagement and Local Innovation - China's market potential, favorable policies, and innovative environment are attracting global ice and snow giants to shift from merely selling products to developing and manufacturing in China [4] - Notable brands like "Tanrui" showcased locally developed carbon series ski equipment, while Italian company Tianbing plans to establish a major equipment center in China to serve Southeast Asia and Japan/Korea markets [4] - Domestic companies are also gaining international traction, with products like lithium battery heated ski gloves made from carbon fiber being exported to over 60 countries, and various Chinese firms exporting ice and snow construction technologies to countries like Kazakhstan and Saudi Arabia [4] Challenges and Opportunities - Despite the growth, there are significant gaps compared to international standards in high-end equipment manufacturing and event operations, particularly in areas like snowmaking technology and high-performance gear [5] - Addressing these challenges is crucial for the industry to transition from "cold resources" to "hot economy," enhancing the complete industry chain from R&D to consumer engagement, thereby driving domestic demand and regional development [5]

商场里，琳琅满目的国产雪具 前不久，中国（哈尔滨）国际冰雪产业博览会吸引了20多个国家和地区约300家知名企业参展。博览会上，从冰雪场 地建设、装备研发制造，到赛事运营、冰雪旅游、文创衍生、消费服务等冰雪产业链前沿成果集中亮相，呈现出"三 亿人上冰雪"带来冰雪产业高质量发展的鲜活图景。数据显示，我国冰雪产业规模已从2015年的2700亿元增长至2024 年的9800亿元，2025年有望突破万亿元大关。我国冰雪产业正由规模扩张向内涵提升转型，一条条贯通上下游、融合 多领域的冰雪产业链正以蓬勃活力"链"就经济增长新势能。 市场的鲜活脉动是一个产业成长最坚实的基础。在2024—2025年冰雪季，我国参与冰雪旅游休闲的人次达5.2亿，冰 雪旅游总收入超6300亿元。今年，各地还衍生出了"冰上龙舟""冰超""雪超"等诸多新玩法。其背后，既是北京冬奥会 激发全民冰雪热情的持续释放，也是在生活水平和消费结构持续升级的背景下，人们对健康、时尚、娱乐等体验式消 费的热切追求。 消费市场的火热牵引着供给端的升级。冰雪产业链条长、关联度高、带动性强，其发展直接带动了装备制造、场地建 设等上游产业，也推动着赛事运营、旅游、培训等中下 ...