前不久，中国（哈尔滨）国际冰雪产业博览会吸引了20多个国家和地区约300家知名企业参展。博览会上，从冰雪场 地建设、装备研发制造，到赛事运营、冰雪旅游、文创衍生、消费服务等冰雪产业链前沿成果集中亮相，呈现出"三 亿人上冰雪"带来冰雪产业高质量发展的鲜活图景。数据显示，我国冰雪产业规模已从2015年的2700亿元增长至2024 年的9800亿元，2025年有望突破万亿元大关。我国冰雪产业正由规模扩张向内涵提升转型，一条条贯通上下游、融合 多领域的冰雪产业链正以蓬勃活力"链"就经济增长新势能。 市场的鲜活脉动是一个产业成长最坚实的基础。在2024—2025年冰雪季，我国参与冰雪旅游休闲的人次达5.2亿，冰 雪旅游总收入超6300亿元。今年，各地还衍生出了"冰上龙舟""冰超""雪超"等诸多新玩法。其背后，既是北京冬奥会 激发全民冰雪热情的持续释放，也是在生活水平和消费结构持续升级的背景下，人们对健康、时尚、娱乐等体验式消 费的热切追求。 消费市场的火热牵引着供给端的升级。冰雪产业链条长、关联度高、带动性强，其发展直接带动了装备制造、场地建 设等上游产业，也推动着赛事运营、旅游、培训等中下游服务业的创新发展。譬如，一 ...

商场里，琳琅满目的国产雪具 前不久，中国（哈尔滨）国际冰雪产业博览会吸引了20多个国家和地区约300家知名企业参展。博览会上，从冰雪场 地建设、装备研发制造，到赛事运营、冰雪旅游、文创衍生、消费服务等冰雪产业链前沿成果集中亮相，呈现出"三 亿人上冰雪"带来冰雪产业高质量发展的鲜活图景。数据显示，我国冰雪产业规模已从2015年的2700亿元增长至2024 年的9800亿元，2025年有望突破万亿元大关。我国冰雪产业正由规模扩张向内涵提升转型，一条条贯通上下游、融合 多领域的冰雪产业链正以蓬勃活力"链"就经济增长新势能。 市场的鲜活脉动是一个产业成长最坚实的基础。在2024—2025年冰雪季，我国参与冰雪旅游休闲的人次达5.2亿，冰 雪旅游总收入超6300亿元。今年，各地还衍生出了"冰上龙舟""冰超""雪超"等诸多新玩法。其背后，既是北京冬奥会 激发全民冰雪热情的持续释放，也是在生活水平和消费结构持续升级的背景下，人们对健康、时尚、娱乐等体验式消 费的热切追求。 消费市场的火热牵引着供给端的升级。冰雪产业链条长、关联度高、带动性强，其发展直接带动了装备制造、场地建 设等上游产业，也推动着赛事运营、旅游、培训等中下 ...

Group 1: Industry Overview - The current winter sports season in the Northern Hemisphere has led to a surge in the export of Chinese ice and snow equipment, with notable products becoming export stars [1] - Since the second half of this year, the export growth rate of ice skating shoes to Central and Eastern Europe and ski clothing to North America has exceeded double digits [1] Group 2: Company Innovations - Heilong International Ice and Snow Equipment Co., Ltd. has developed a titanium alloy speed skating shoe that has attracted global attention, breaking international monopolies through independent innovation [3][5] - The company has established partnerships with universities to enhance research and development, focusing on overcoming challenges in high-end competitive ice skates [3][4] - The titanium alloy ice skate has surpassed international competitors in terms of glide, strength, and resilience while effectively controlling costs [4] Group 3: Market Trends - The "Guochao" style ski boards from Lidakex Company have gained popularity, featuring lightweight materials and unique cultural designs that resonate with consumers [6][7] - The electric heated ski gloves from Jianhua Zhongxing Company have become a favorite among ski enthusiasts, with advanced features such as smart temperature control and touchscreen capabilities [8][9] - The folding ski poles from Xingda Company are favored by foreign consumers for their innovative locking mechanism and lightweight materials, showcasing the company's evolution from a small factory to a competitive player in the market [10][11] Group 4: Export Performance - The ski gloves from Jianhua Zhongxing Company dominate the domestic market, accounting for over 60% of the market share, with significant export volumes [9] - The ski equipment industry in Jiaxiang County, known as the "Glove Capital of China," has established a robust industrial ecosystem, producing 80 million pairs of gloves annually with a total output value of 2.5 billion yuan [9] - The ski apparel export from Fujian Province has reached 205 million yuan this year, marking a 50.6% increase, with ski clothing exports alone growing by 30.6% [14]