Core Viewpoint - Yonghui Supermarket has launched the "New Yonghui New Year Flavor" 2026 New Year goods festival, focusing on a diverse range of products to meet consumer demands during the upcoming Lunar New Year [1] Group 1: Product Offerings - In the fruit segment, Yonghui features Chilean cherries, Hongyan strawberries, and domestic blueberries, employing a phased supply strategy for cherries to match varying consumer needs [1] - The supermarket has refined its strawberry offerings by operating multiple varieties such as Hongyan, Zhangji, and Xiangye, planning different harvest times and specifications [1] - For family reunion dining, Yonghui offers a variety of meat products including Chaozhou fresh-cut beef, imported fatty beef/lamb rolls, and fresh-cut lamb series, along with several combination platters [1] Group 2: Enhancing Customer Experience - To enhance store traffic and experiential value, Yonghui emphasizes freshly prepared and ready-to-eat food options, creating an interactive atmosphere [1] - The supermarket has introduced several home banquet dishes, including braised abalone pork, abalone fortune hand, and abalone chicken pot, catering to customers seeking restaurant-quality meals at home [1] Group 3: Festive Atmosphere - Yonghui has planned for nut gift boxes and festive decorations to create a family holiday atmosphere, offering customized nut gift packages and bulk packaging to meet sharing and gifting needs [1] - The "Yonghui Happy Market" area features a full range of New Year decorations, including couplets, lanterns, and creative ornaments, incorporating popular IPs and new designs [1]

Core Insights - The first batch of domestically produced blueberries from Yunnan has arrived at Beijing's Xinfadi market, marking the start of the new sales season [1] - The unique natural conditions in Yunnan, characterized by low latitude, high altitude, and significant temperature differences between day and night, enhance the flavor and sweetness of the blueberries [1] - Domestic blueberries have gained market share against imported blueberries, primarily due to their freshness and shorter supply chain [1] Industry Overview - Large-scale cultivation of blueberries in China began around 2013, with significant advancements in technology and industry development leading to a more established market by 2018 [1] - Previously, the domestic market was dominated by imported blueberries, but the introduction of local varieties has changed the competitive landscape [1] - The sales peak for domestic blueberries occurs from early November to around the Spring Festival, while imported blueberries are more prevalent from August to October [1] Pricing Dynamics - The price of newly available domestic blueberries has become more affordable, with wholesale prices for large blueberries (22mm) currently ranging from 180 to 200 yuan per box (1.5 kg) [2] - As the supply of Yunnan blueberries increases, prices are expected to continue to decline throughout the month [2]