针对团圆聚餐的火锅场景，永辉提供了从潮汕鲜切牛肉、进口肥牛/羔羊卷到鲜切羊肉系列的丰富肉品 选择，并推出多款组合拼盘。来自洪湖、荔浦、罗田等核心产区的粉藕、芋头、板栗等地标好物，让家 宴菜肴更富层次。 北京商报讯（记者 赵述评）农历新年临近，近日，永辉超市启动"新永辉 新年味"2026年货节。 在水果板块，智利车厘子、红颜草莓与国产蓝莓构成核心阵容。永辉对智利车厘子进行波段化供给策 略，从首波海运高质价比商品，到春节前夕聚焦4J/5J等大果，匹配不同阶段的消费需求。草莓品类则 精细化运营红颜、章姬、香野等多个品种，规划不同产期与规格组合。 为增强门店的聚客能力与体验价值，永辉在熟食与即食板块重点呈现现制现售的"烟火气"与互动氛围。 为满足顾客将"餐厅级"宴席美味便捷带回家的需求，永辉同步推出了多款家宴硬菜，包括鲍鱼红烧肉、 鲍鱼发财手与鲍鱼鸡煲。 为营造家庭节日氛围，永辉超市在坚果礼赠与年节装饰方面也进行了规划。通过推出多款定制化坚果礼 盒与量贩包装，满足家庭分享与社交礼赠需求；在"永辉喜市"专区汇集了涵盖春联、灯笼、创意摆件等 全品类年饰，并引入热门IP与设计新品。 ...

Core Viewpoint - The opening of the upgraded Yonghui Supermarket in Xiamen's Jimei District represents a significant enhancement in the retail landscape, aligning with local consumption promotion policies and aiming to provide a high-quality shopping experience for residents [1][25]. Store Upgrade Details - The new store, located in the basement of the Anxin Vanke Mall, covers an area of 1,758 square meters and targets nearby communities and young families, focusing on "quality living + convenient service" [3]. - The store features approximately 7,100 selected products, with nearly 3,600 from first and second-tier brands, and 14.8% of imported goods, closely mirroring the product structure of the "Fat Donglai" model [5][25]. - The product upgrade emphasizes higher quality, differentiation, and local relevance, catering to the dietary habits and quality demands of residents in Fujian [5]. Product Categories - The fruit and vegetable section introduces a three-dimensional matrix focusing on "livelihood attraction + quality differentiation + trendy new products," including both traditional and trendy items [6]. - The meat and poultry section highlights local freshness and quality upgrades, featuring a mix of international and domestic brands [8]. - The seafood area enhances the coastal theme by introducing a variety of imported seafood and offering live fish cutting services, enhancing customer experience [10]. - The bakery and deli sections have added popular items and diverse instant food options to attract younger customers [12]. Environmental and Service Enhancements - The store environment has been revamped for better visibility and comfort, with upgraded lighting and wider aisles to create a pleasant shopping atmosphere [13]. - New customer service facilities include health measurement tools and convenience items, enhancing the overall shopping experience [15]. - The store implements strict food safety measures, including a freshness management system to ensure product quality [17]. Employee Welfare Improvements - The number of employees has increased from 66 to 100, with salary and welfare enhancements to improve job satisfaction and service quality [19]. - The management emphasizes the importance of employee care, aiming to foster a respectful and warm service environment [21]. Market Impact and Future Plans - The store's opening coincides with the Mid-Autumn Festival and National Day, featuring seasonal products to meet diverse consumer needs [23]. - The successful performance of the first upgraded store in Xiamen, with over 800% sales growth in the first week, validates the effectiveness of the upgrade model [23]. - Yonghui plans to continue adopting the "Fat Donglai" model to enhance quality retail, aiming to better meet the needs of mainstream Chinese families and support high-quality market development in Xiamen [25].