国台 0 SUZ COUOTATS 践行国台通之商道 打造中国新名酒 从博弈对立到互通、互信，从单点竞争到生态协同，"茅台镇第二大酿酒企业"国台酒业开行业之先河，以一套"通之商道模式"意欲打破白酒"内卷"迷局。 日前，"西安国台通达商贸有限公司启航盛典及新品上市发布会"隆重举行，标志国台酒业携手经销商，继天津、成都之后成立了全国第三家平台公司。 平台公司的密集落子，表明国台"通之商道"战略构想进入区域深化实践的重要阶段。作为国台新型厂商关系的核心载体，国台平台公司通过厂商合作、利益 共享、风险兜底的深度合作模式，强化厂商协同，深度链接消费者，打破传统白酒行业的厂商之间单纯的买卖博弈关系。为构建更紧密、更具韧性的"厂商 命运共同体"奠定基础，也为白酒行业跳出内卷、探索生态化发展提供了国台方案。 溯源"通之商道"：从厂商同心到生态共生 近年来，国台酒业提出"国台·通之商道"的战略构想、顶层设计，成了中国白酒行业中少数完整的生态化商道模式。 追溯来看，国台"通之商道"的提出并非偶然，而是源于国台在多年发展中沉淀出厂商共创共享的合作基因。早在十多年前，天士力创始人、国台数智酒业集 团荣誉董事长、创新生产力总师闫希军便 ...

Core Insights - The Chinese liquor industry is undergoing a "silent revolution," with high-end liquor remaining strong but shifting away from mere "brand premium" narratives [1] - The market for mid-range liquor is expanding, with the introduction of the new product "Guotai Youbiao" targeting the 250-300 RMB price range [1][2] - Guotai Youbiao is positioned as a key product in the Guotai brand's mid-range strategy, utilizing an innovative model that integrates manufacturers and channels for effective market penetration [1][7] Product Features - Guotai Youbiao combines classic design elements with modern aesthetics, featuring a distinctive bottle design that appeals to both general consumers and business occasions [4] - The product is crafted using high-quality local ingredients and adheres to traditional brewing techniques, ensuring a premium taste profile characterized by a strong aroma and smooth finish [6] - The product aims to establish a new benchmark for mid-range liquor quality, addressing consumer demands for high standards in the context of market evolution [6] Market Strategy - Guotai Youbiao is strategically positioned within a product matrix that targets the high-growth potential of the 250-300 RMB price segment, complementing the existing Guotai brand offerings [6][10] - The product has already achieved significant market penetration, with successful launches in key regions such as Jiangxi, Shandong, Fujian, and Shaanxi [7][10] - The company employs a comprehensive operational system that includes innovative channel management and consumer engagement strategies to enhance market presence and profitability [9][10] Competitive Advantage - The product's strong market performance is attributed to its effective channel strategies and the establishment of a specialized alliance among distributors, retailers, and partners [9] - Guotai Youbiao is recognized for its ability to generate stable profits and adapt to various consumption scenarios, making it a preferred choice for upcoming sales periods [10] - The combination of product quality, strategic pricing, and robust channel support positions Guotai Youbiao as a potential new benchmark in the mid-range liquor market [10]