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文化和旅游部:将从供需两端发力,支持优质文旅产品上新等
Zheng Quan Shi Bao Wang· 2025-11-27 02:42
Core Viewpoint - The Chinese government is actively promoting policies to enhance the adaptability of supply and demand in the consumer goods sector, particularly focusing on cultural and tourism products, which are experiencing strong consumer demand and vibrant market activity [1] Group 1: Policy Measures - The Ministry of Culture and Tourism plans to support the introduction of high-quality cultural and tourism products, encouraging innovation in the animation industry and expanding the pilot scope for cultural creative product development [1] - There will be efforts to rejuvenate cultural and tourism consumption scenarios, including the development of operational guidelines for intangible cultural heritage workshops to improve quality and efficiency [1] - The government aims to guide cultural and tourism consumption activities by organizing nationwide promotional events, especially around traditional festivals and peak travel seasons, to offer seasonal products and services [1] Group 2: Tax and Incentives - The implementation of a tax refund policy for outbound tourists will be emphasized, along with promoting immediate purchase and refund measures to attract more international visitors to travel and shop in China [1]