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文旅部:将从供需两端发力 支持优质文旅产品上新等
Yang Shi Wang· 2025-11-27 04:12
二是推动文旅消费场景焕新。制定非遗工坊建设操作指南,引导非遗工坊提质增效,推出一批优质非遗 相关产品和服务。持续举办"非遗好物 国潮焕新"四季非遗购物月等活动,发布非遗好物,打造非遗市 集,推动非遗进景区、进街区,鼓励非遗产品进入商超、免税店销售,释放非遗消费潜力。举办中国时 尚产业盛典,持续打造时尚文化活动品牌,推动将优秀创意和中华优秀传统文化融入时尚设计,培育时 尚消费市场。指导自驾车旅居车营地提质增效,提高运营和服务水平,推动自驾车旅居车旅游和露营旅 游健康发展。引导各地进一步丰富城市漫步、乡村旅居、露营休闲等融合消费场景。组织开展文旅新业 态新场景对接行动,积极打造沉浸式体验、线上演播、数字艺术、电竞娱乐等文旅数智化新模式。 三是引导文旅消费活动出新。持续举办全国文化和旅游消费促进活动,围绕传统节日、法定假日及旅游 旺季等,支持各地推出赏冰乐雪、避寒避暑、文创市集等应季应景的产品和服务。举办"游购乡村"活 动,以"游"促"购",为城里游客找去处,为乡村产品找出路。打造"跟着演出去旅行""跟着赛事去旅 行""跟着影视去旅行""跟着名著去旅行"等品牌,满足高品质、多样化、个性化的消费需要。支持举办 区域性 ...
文化和旅游部:将从供需两端发力,支持优质文旅产品上新等
人民财讯11月27日电,11月27日,国新办举行国务院政策例行吹风会,介绍增强消费品供需适配性进一 步促进消费政策措施有关情况。文化和旅游部产业发展司司长缪沐阳表示,当前国潮文创非遗产品的消 费呈现旺盛需求,活力十足,涌现出众多适配性强、体验感好,深受消费者欢迎的爆款产品。接下来, 文化和旅游部将从供需两端发力,一是支持优质文旅产品上新。将激励动漫产业创新发展,实施文化创 意产品提升行动,扩大文化文物单位文化创意产品开发试点范围等;二是推动文旅消费场景焕新,制定 非遗工坊建设操作指南,引导非遗工坊提质增效,推出一批优质非遗相关产品和服务等;三是引导文旅 消费活动出行,持续举办全国文化和旅游消费促进活动,围绕传统节日、法定假日及旅游旺季等,支持 各地推出赏冰乐雪,避寒避暑、文创市集等应季应景的产品和服务等。同时将落实好离境退税政策,推 广即买即退措施,吸引更多境外游客来华旅游、来华购物。 ...
甘肃金昌市招商引资提质增效冲刺全年目标
Core Viewpoint - The investment promotion is crucial for economic development and industrial upgrading, with Gansu Province's Jinchang City focusing on attracting high-quality projects to ensure a growth of over 25% in external funding for the year [1] Group 1: Investment Performance - In the first half of the year, Jinchang City implemented 171 investment projects, attracting 21.485 billion yuan, a year-on-year increase of 55%, with a project funding arrival rate of 82.5% over the past two years [2] - The city successfully introduced three Fortune 500 companies and 16 national-level specialized enterprises, signing 35 projects with investments over 5 million yuan, including 8 projects exceeding 10 million yuan [2] Group 2: Strategic Focus Areas - The investment strategy is centered around six key areas: non-ferrous metal new materials, new energy and battery sectors, chemical recycling, digital economy, resource utilization, and high-quality agricultural products [2] - Specific initiatives include enhancing copper processing, targeting zero-carbon parks in the new energy sector, and promoting high-end development in the chemical industry [2] Group 3: Innovative Approaches - The city is innovating its investment promotion methods by enhancing collaboration with enterprises and expanding its presence in key regions like Beijing and Shanghai [3] - New strategies include intermediary and scenario-based investment promotion, leveraging technology and finance to attract promising projects [3] Group 4: Operational Efficiency - The investment promotion bureau emphasizes a coordinated approach, enhancing collaboration with various departments and focusing on improving project conversion rates and operational efficiency [4] - Continuous training and capacity building for the investment promotion team are prioritized to ensure effective implementation of the city's investment strategies [4]
北京力争到2030年市场总消费额年均增长5%左右
Zhong Guo Xin Wen Wang· 2025-07-11 05:27
Core Viewpoint - The "Beijing Deepening Reform to Boost Consumption Special Action Plan" aims to achieve an average annual growth of around 5% in total market consumption by 2030, establishing 2-3 new consumption landmarks worth over 100 billion yuan, and enhancing Beijing's role as an international consumption center [1] Group 1: Promoting Income Growth and Reducing Burdens - The plan emphasizes implementing an employment-first strategy to drive income growth for urban and rural residents, particularly focusing on supporting college graduates and flexible employment [2] - Measures will be taken to improve the minimum wage standards and promote agricultural income through modern agriculture and rural tourism [2] - A public service guarantee mechanism will be established to enhance elderly care services and support for child-rearing, alongside improving financial services for the elderly [2] Group 2: Optimizing Service Consumption Experience - The plan aims to explore new cultural and entertainment consumption by revitalizing historical cultural sites and supporting online performances and exhibitions [3] - It includes initiatives to develop new tourism consumption scenarios and promote major projects like the second phase of Universal Studios [3] - The focus will also be on enhancing sports consumption by cultivating high-value international and local events [3] Group 3: Enhancing Product Consumption Momentum - The plan seeks to elevate the "Jingcai Four Seasons" city consumption brand and promote themed consumption activities monthly [5] - It encourages the development of international food brands and supports the establishment of flagship restaurants in Beijing [5] - The initiative includes creating unique dining experiences and promoting the integration of dining with various public spaces [5] Group 4: Creating Diverse and Integrated Spaces - The plan emphasizes revitalizing commercial spaces through innovative operational models and mixed-use developments [7] - It aims to enhance the consumption capacity of the "dual hubs" by leveraging airport resources and expanding international passenger services [7] - Support will be provided for the expansion of duty-free shops and cross-border e-commerce initiatives [7]
优化小客车指标配置、调整最低工资标准,北京发布提振消费24条
Xin Jing Bao· 2025-07-10 04:12
Group 1 - The core viewpoint of the article is the release of the "Beijing Special Action Plan for Deepening Reform and Boosting Consumption," which aims to enhance the city's consumption capacity and competitiveness in the global market by implementing 24 specific tasks across six areas [1][7][10] - The plan targets an average annual growth of around 5% in total market consumption by 2030, with the goal of establishing 2-3 new consumption landmarks worth over 100 billion yuan [1][7] - The action plan emphasizes the importance of optimizing service consumption experiences and enhancing the dynamism of goods consumption [1][3] Group 2 - The plan includes measures to promote reasonable growth in wage income and improve employment services, particularly for college graduates and flexible workers [2][6] - It aims to develop new business models and services in the silver economy, home services, and digital consumption, while also promoting green consumption and national trends [3][8] - Specific initiatives include the regulation of the "millet economy," encouragement of quality animation production, and the introduction of international esports events to enrich consumption scenarios [3][8] Group 3 - The action plan outlines strategies to optimize housing consumption, including the development of residential land near transportation hubs and the implementation of a "mortgage transfer" policy [5][12] - It also focuses on enhancing the regulatory framework for new business models and reducing institutional transaction costs to stimulate market vitality [6][12] - The plan highlights the importance of integrating cultural and commercial spaces, promoting the renovation of underutilized venues, and expanding public access to waterfront areas [9][11]
投资策略专题:从“第四消费时代”看未来消费机遇
KAIYUAN SECURITIES· 2025-06-17 12:13
Group 1 - The current Chinese consumer market is experiencing a transformation characterized by "pressure on total volume and structural differentiation," with traditional consumption upgrading and emerging sectors expanding rapidly [2][10] - The emotional characteristics of consumers are becoming more pronounced, with a tendency to seek psychological compensation and cultural resonance through consumption [2][10] - The transformation path of Chinese consumption is highly similar to Japan's "fourth consumption era," which began around 2005, driven by economic, demographic, and psychological factors [2][10] Group 2 - Japan's "fourth consumption era" is marked by a shift from ownership to shared and experiential consumption, emphasizing individual value realization and social connections [3][11] - The transition in Japan is driven by three structural variables: long-term economic stagnation, demographic changes, and shifts in consumer psychology [19][22] - The consumption focus in Japan has shifted from material goods to services and experiences, leading to a restructuring of the industrial landscape [28][30] Group 3 - The concept of Delta G (marginal change in profit growth) is proposed as a key indicator for identifying structural opportunities in the consumer sector [4][44] - The report identifies three investment themes based on Delta G: sectors with improving economic forecasts, those with significant upward revisions in profit predictions, and those with relatively small downward adjustments [4][44] - Specific sectors highlighted for potential investment include personal care products, food processing, and internet e-commerce, among others [4][44][50] Group 4 - The report emphasizes the importance of cultural identity and local values in shaping consumer behavior, suggesting that brands should leverage local cultural narratives to enhance differentiation [43][40] - The rise of the "silver economy" and "single economy" in Japan provides insights for China to develop related industries, such as elder care services and single-person living solutions [39][40] - Sustainable consumption is becoming a strategic necessity for long-term business success, with companies encouraged to integrate environmental considerations throughout the product lifecycle [40][41]