Core Viewpoint - The Chinese government is enhancing consumer goods supply and demand adaptability to promote consumption, focusing on cultural and tourism products that resonate with consumers and foster cultural identity [1]. Group 1: Product Innovation - The government will support the introduction of high-quality cultural and tourism products, including awards for animation to stimulate innovation and the development of quality IP [1]. - Initiatives will include expanding the pilot scope for cultural creative product development and promoting "city gifts" to enhance quality and systematic growth [1]. - Events such as the China International Animation and Game Expo and the China International Brand Licensing Exhibition will be organized to facilitate brand authorization and product development [1]. Group 2: Consumer Experience Enhancement - The government aims to revitalize cultural tourism consumption scenarios by providing guidelines for improving non-heritage workshops and promoting high-quality related products and services [2]. - Seasonal activities like "Non-Heritage Goodies, National Trend Renewal" will be held to promote non-heritage products in various sales channels, including supermarkets and duty-free shops [2]. - The government will guide the enhancement of self-driving and camping tourism services, enriching urban and rural leisure consumption scenarios [2]. Group 3: Consumer Activity Innovation - Nationwide cultural and tourism consumption promotion activities will be organized around traditional festivals and peak tourism seasons, offering seasonal products and services [3]. - Initiatives like "Travel with Performances" and "Travel with Events" will be developed to meet diverse consumer needs [3]. - The government will implement measures to attract more foreign tourists through tax refund policies and promote both domestic and inbound consumer needs in tourism products [3].

Core Viewpoint - The Chinese government is actively promoting policies to enhance the adaptability of supply and demand in the consumer goods sector, particularly focusing on cultural and tourism products, which are experiencing strong consumer demand and vibrant market activity [1] Group 1: Policy Measures - The Ministry of Culture and Tourism plans to support the introduction of high-quality cultural and tourism products, encouraging innovation in the animation industry and expanding the pilot scope for cultural creative product development [1] - There will be efforts to rejuvenate cultural and tourism consumption scenarios, including the development of operational guidelines for intangible cultural heritage workshops to improve quality and efficiency [1] - The government aims to guide cultural and tourism consumption activities by organizing nationwide promotional events, especially around traditional festivals and peak travel seasons, to offer seasonal products and services [1] Group 2: Tax and Incentives - The implementation of a tax refund policy for outbound tourists will be emphasized, along with promoting immediate purchase and refund measures to attract more international visitors to travel and shop in China [1]

Core Points - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week was launched on November 23 in Dali, Yunnan, aiming to integrate ICH into modern life and enhance its systematic protection and sustainable development [1][2] - Over 120 notable ICH brands from across the country showcased their latest achievements in ICH inheritance and development, with various media, e-commerce, and technology companies setting up online and offline exhibition areas to present cross-disciplinary practices like "ICH + Technology" and "ICH + Design" [1] - The theme of the promotion week is "Brand Leading Development, ICH Illuminating Life," featuring four key activities: product exhibitions and sales, discussions on ICH brand construction, new product launches, and resource matching for ICH brands [1] Event Details - The event is co-hosted by the Ministry of Culture and Tourism's Intangible Cultural Heritage Department, Yunnan Provincial Culture and Tourism Department, and the Dali Bai Autonomous Prefecture Government, running until November 28 [2] - A significant initiative, the "Dali Initiative for Sustainable Development of ICH Brands," was announced, urging society to support the construction and development of ICH brands, which embody Chinese wisdom and benefit people's lives [1]

Core Viewpoint - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week was launched in Dali, Yunnan, aiming to integrate ICH into modern life and enhance its systematic protection and sustainable development [1][2] Group 1: Event Overview - The promotion week features over 120 ICH brands from across the country, showcasing the latest achievements in ICH inheritance and development [1] - The theme of the event is "Brand Leading Development, ICH Illuminating Life," and it includes four key activities: product exhibitions, brand construction seminars, new product launches, and resource matching for ICH brands [1] Group 2: Activities and Initiatives - The product exhibition will transform traditional skills into tangible, purchasable, and experiential ICH-related products and services [1] - The brand construction seminar will explore theoretical and practical paths for ICH brand development through thematic discussions and case analyses [1] - New ICH-related products and collaborative products will be promoted during the new product launch [1] - A platform for resource matching will be established to facilitate supply and demand connections, supporting the development of ICH brands [1] Group 3: Advocacy and Support - The China Intangible Cultural Heritage Protection Association released the "Dali Initiative for Promoting Sustainable Development of ICH Brands," calling for societal attention and support for ICH brand development [1]

Core Points - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week was launched in Dali, Yunnan, showcasing over 120 ICH brands with distinctive features and high recognition, transforming traditional skills into tangible products and services for cultural inheritance and economic development [1][2] - The theme of the event is "Brand Leading Development, ICH Illuminating Life," aiming to strengthen ICH brand construction, cultivate brands with deep cultural roots and quality, enhance brand awareness among enterprises, and promote the integration of ICH into modern life [1][2] Event Details - The promotion week will feature four main activities: exhibition and sales of ICH products, discussions on ICH brand construction, new product launches, and resource matching to facilitate cooperation and enhance the overall development of ICH brands [2] - The event is co-hosted by the Ministry of Culture and Tourism's Intangible Cultural Heritage Department, Yunnan Provincial Culture and Tourism Department, and the Dali Bai Autonomous Prefecture Government, running from November 23 to November 28 [2]