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北新建材:逆势而上 持续研发创新抓住“好房子”机遇
Sou Hu Cai Jing· 2025-06-26 14:19
Core Viewpoint - Beixin Building Materials is leveraging continuous research and innovation to capture opportunities in the housing market, maintaining full production and sales despite market challenges [1][3]. Group 1: Research and Development - The company invests approximately 4% of its annual revenue into research and development, focusing on product innovation and cost reduction [1]. - R&D expenditures have shown a growth trend, with investments of 875 million, 861 million, and 952 million yuan from 2021 to 2023, totaling 2.688 billion yuan. For 2024, the R&D budget is projected to reach 1.058 billion yuan, an increase of 11.19% [3]. - The company holds a total of 5,253 valid patents as of the end of 2024 [3]. Group 2: Product Innovation - A newly developed heating board offers integrated heating solutions that do not occupy indoor space, heating up in 1 to 2 minutes compared to traditional methods that take 12 to 24 hours [3]. - The company has launched a new product line that has seen monthly sales increase from 200,000 square meters to over 1 million square meters within 10 months, indicating strong market demand [4]. Group 3: Digital Transformation and Cost Efficiency - Beixin Building Materials is accelerating its digital transformation, aiming for digital design and R&D, intelligent production operations, and integrated supply chain management, which significantly reduces operational costs [4]. - The company operates its Tianjin facility with fewer than 80 employees, showcasing the efficiency gained through digitalization [4]. Group 4: Market Adaptation and New Business Models - The company is adapting to changing housing demands by exploring new business models that integrate products and services, including online sales channels to enhance customer access [5]. - Beixin is developing a new repair and renovation product line to address the aging housing stock in China, aiming to transform old houses into desirable living spaces [5].