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杭州的数字文旅起风了
Hang Zhou Ri Bao· 2025-12-16 02:14
Core Viewpoint - The digital cultural tourism sector in Hangzhou is experiencing significant growth, marked by the signing of innovative projects that integrate technology and culture, positioning the city as a hub for cultural tourism innovation [3][6]. Group 1: Project Developments - The signing of three major projects, including iQIYI (Hangzhou) Park, "Mirror Tour Hangzhou" AR project, and "King's Park" immersive night tour, signifies a pivotal shift for Hangzhou from a tourist destination to a source of cultural tourism innovation [3][4]. - iQIYI (Hangzhou) Park will be the fourth theme park launched by iQIYI in 2025, featuring interactive modules such as a full-sensory theater and immersive performance spaces [4]. - The "Mirror Tour Hangzhou" project aims to enhance visitor experiences at key heritage sites using AI and smart glasses, creating a new digital touring experience [6]. Group 2: Economic Impact - The iQIYI (Hangzhou) Park is expected to attract nearly 1 million additional visitors to the surrounding area upon its operation [5]. - The "King's Park" project is anticipated to become a cultural landmark in Almaty, with an expected daily footfall of over 30,000 visitors [7]. Group 3: Technological Integration - The integration of AI and AR technologies in projects like "Mirror Tour Hangzhou" is seen as a transformative "scene revolution" in the cultural tourism industry, enhancing the interaction between history and culture [6]. - Hangzhou's digital tourism initiatives, such as the "10-second room search" and "30-second check-in," have significantly improved visitor experiences by reducing wait times and streamlining processes [8][9]. Group 4: Visitor Experience Enhancement - The digital tourism initiatives not only provide convenience but also enrich the emotional and cultural experience for visitors, emphasizing the importance of human connection in technology-driven tourism [10]. - The "City Pass" and "Asian Games Pass" initiatives simplify access to transportation and attractions, enhancing the overall visitor experience [8].