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爱奇艺(杭州)乐园
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且以新意共远方
Hang Zhou Ri Bao· 2026-01-13 02:57
Core Insights - Hangzhou's cultural industry is experiencing significant growth, particularly in the areas of online literature, web series, and online games, collectively referred to as the "new three items" of culture, which are gaining global popularity and recognition [2][3] - The city has established itself as a leader in cultural exports, with 31 key enterprises and 9 projects recognized during the "14th Five-Year Plan" period, and a total of 688 web series approved for distribution, showcasing its dominance in the national market [2][3] - The introduction of supportive policies and initiatives aims to enhance the quality and international reach of Hangzhou's cultural products, further solidifying its position as a cultural hub [3][4] Cultural Export and Innovation - The game "Black Myth: Wukong" exemplifies the successful internationalization of Chinese IP, generating 9 billion yuan in revenue from a 300 million yuan investment, marking a significant milestone for Hangzhou's cultural industry [3] - The city is transitioning from merely exporting cultural products to developing a comprehensive cultural ecosystem that emphasizes value resonance and deep cultural experiences [3][10] - Hangzhou's commitment to long-term strategies and technological innovation is expected to drive the cultural industry forward, integrating AI and other technologies into the cultural export process [3][11] Reading Culture - The promotion of reading in Hangzhou has gained momentum, with various initiatives and events aimed at enhancing public engagement with literature, culminating in the implementation of the "National Reading Promotion Regulations" [6][8] - The establishment of new reading spaces and community engagement activities reflects a shift towards fostering a culture of quality reading, moving beyond mere book consumption [6][7] - The new regulations are set to provide a legal framework for promoting reading, ensuring that resources are allocated to support grassroots reading initiatives [8] New Cultural Landmarks - The opening of new cultural landmarks, such as the iQIYI (Hangzhou) Park, is expected to attract significant visitor traffic and enhance the city's cultural tourism landscape [9][10] - The integration of technology and immersive experiences in new cultural projects aims to create lasting impressions on visitors, transforming their experiences from mere "check-ins" to meaningful engagements with the city [10][11] - The focus on creating a blend of historical and modern attractions is designed to enhance the overall visitor experience, ensuring that cultural tourism in Hangzhou remains competitive and appealing [10][11] Youth and Traditional Arts - The rise of "youth opera" in Hangzhou reflects a broader trend of revitalizing traditional arts through innovative performances and the involvement of younger artists [12][13] - Events such as the Zhejiang Youth Opera Actor Competition highlight the growing participation of young talent in traditional arts, indicating a shift towards a younger audience demographic [12][13] - The successful integration of modern elements into traditional performances aims to attract new audiences and ensure the sustainability of traditional arts in the contemporary cultural landscape [13][14]
杭州的数字文旅起风了
Hang Zhou Ri Bao· 2025-12-16 02:14
Core Viewpoint - The digital cultural tourism sector in Hangzhou is experiencing significant growth, marked by the signing of innovative projects that integrate technology and culture, positioning the city as a hub for cultural tourism innovation [3][6]. Group 1: Project Developments - The signing of three major projects, including iQIYI (Hangzhou) Park, "Mirror Tour Hangzhou" AR project, and "King's Park" immersive night tour, signifies a pivotal shift for Hangzhou from a tourist destination to a source of cultural tourism innovation [3][4]. - iQIYI (Hangzhou) Park will be the fourth theme park launched by iQIYI in 2025, featuring interactive modules such as a full-sensory theater and immersive performance spaces [4]. - The "Mirror Tour Hangzhou" project aims to enhance visitor experiences at key heritage sites using AI and smart glasses, creating a new digital touring experience [6]. Group 2: Economic Impact - The iQIYI (Hangzhou) Park is expected to attract nearly 1 million additional visitors to the surrounding area upon its operation [5]. - The "King's Park" project is anticipated to become a cultural landmark in Almaty, with an expected daily footfall of over 30,000 visitors [7]. Group 3: Technological Integration - The integration of AI and AR technologies in projects like "Mirror Tour Hangzhou" is seen as a transformative "scene revolution" in the cultural tourism industry, enhancing the interaction between history and culture [6]. - Hangzhou's digital tourism initiatives, such as the "10-second room search" and "30-second check-in," have significantly improved visitor experiences by reducing wait times and streamlining processes [8][9]. Group 4: Visitor Experience Enhancement - The digital tourism initiatives not only provide convenience but also enrich the emotional and cultural experience for visitors, emphasizing the importance of human connection in technology-driven tourism [10]. - The "City Pass" and "Asian Games Pass" initiatives simplify access to transportation and attractions, enhancing the overall visitor experience [8].
AI重塑文旅新生态 杭州“大莲花”将迎来沉浸式影视乐园
Mei Ri Shang Bao· 2025-12-15 23:47
Core Insights - Hangzhou is set to launch an AI-themed entertainment park, "iQIYI Paradise," which will offer immersive experiences similar to those seen in the TV series "Westworld" [1][2] - The 2025 Hangzhou Digital Cultural Tourism Industry Development Conference marked the beginning of a new era in digital cultural tourism, with significant projects being signed [1] Group 1: iQIYI Paradise - The iQIYI Paradise will be located in the "Great Lotus" cultural center, covering approximately 15,000 square meters and featuring seven entertainment modules, including immersive theaters and MR games [2] - The park is expected to open to the public in 2027 and will integrate multimedia art experiences with interactive storytelling [2] Group 2: Cultural Two Centers - The "Cultural Two Centers" project in Hangzhou aims to modernize public cultural spaces, with a total area of about 60,300 square meters, focusing on digital tourism and international cultural exchange [3] - The project will showcase various intangible cultural heritage items, including 8 UNESCO-listed, 48 national, and over 400 local heritage items, emphasizing Hangzhou's cultural richness [3] Group 3: Community Engagement and Modernization - The iQIYI Paradise will include a public experience area for interactive installations, aiming to modernize and engage younger audiences with traditional culture [4] - The integration of the Cultural Two Centers with iQIYI Paradise and surrounding commercial areas is designed to enhance visitor accessibility and experience, promoting a seamless blend of cultural tourism and urban consumption [4]