B F 10 in A i 11 B 的座報 给地 0 a 千年宋韵 Fristeri n KAT 目# 康房体验 a 2026，岁在丙午，骏马"宋"福而至。 马，是刻在中国人文化基因里的奋进图腾。它是"车如流水马如龙"的市井繁华，是"快马加鞭未下 鞍"的奋进姿态，更是"春风得意马蹄疾"的美好期许。从旅游标志"马踏飞燕"的天马行空，到杭州自 古"东南形胜"所孕育的开拓精神，"马"的内涵与这座城市的脉搏深度共鸣。当马的精神遇见宋的风雅， 一场专属于杭州的春节仪式，便在千年传承中焕发新的生机——这不仅是一场庆典，更是一次古今交融 的文化复兴，一条连接传统与现代的情感纽带。 1月23日晚，由杭州市文化广电旅游局、杭州市上城区人民政府共同主办的"百骏迎新·2026'宋'福杭 州年"启动仪式，在湖滨步行街西子廊桥举行。伴随着满载福气的"马灯福气船"缓缓启航，以及"马上钱 潮"的铜艺巨制惊艳亮相，一幅生动鲜活的杭州新春文旅"百骏图"徐徐展开——三大事件、五大产品、 六大场景、百项活动，在为期两个月的时间里，将传统年味、宋韵美学与现代文旅创新有机融合，开启 一场贯穿整个春节的沉浸式文化盛宴，邀市民游客共赴一场跨越时空、充满 ...

Core Viewpoint - The digital cultural tourism sector in Hangzhou is experiencing significant growth, marked by the signing of innovative projects that integrate technology and culture, positioning the city as a hub for cultural tourism innovation [3][6]. Group 1: Project Developments - The signing of three major projects, including iQIYI (Hangzhou) Park, "Mirror Tour Hangzhou" AR project, and "King's Park" immersive night tour, signifies a pivotal shift for Hangzhou from a tourist destination to a source of cultural tourism innovation [3][4]. - iQIYI (Hangzhou) Park will be the fourth theme park launched by iQIYI in 2025, featuring interactive modules such as a full-sensory theater and immersive performance spaces [4]. - The "Mirror Tour Hangzhou" project aims to enhance visitor experiences at key heritage sites using AI and smart glasses, creating a new digital touring experience [6]. Group 2: Economic Impact - The iQIYI (Hangzhou) Park is expected to attract nearly 1 million additional visitors to the surrounding area upon its operation [5]. - The "King's Park" project is anticipated to become a cultural landmark in Almaty, with an expected daily footfall of over 30,000 visitors [7]. Group 3: Technological Integration - The integration of AI and AR technologies in projects like "Mirror Tour Hangzhou" is seen as a transformative "scene revolution" in the cultural tourism industry, enhancing the interaction between history and culture [6]. - Hangzhou's digital tourism initiatives, such as the "10-second room search" and "30-second check-in," have significantly improved visitor experiences by reducing wait times and streamlining processes [8][9]. Group 4: Visitor Experience Enhancement - The digital tourism initiatives not only provide convenience but also enrich the emotional and cultural experience for visitors, emphasizing the importance of human connection in technology-driven tourism [10]. - The "City Pass" and "Asian Games Pass" initiatives simplify access to transportation and attractions, enhancing the overall visitor experience [8].