智能辅助驾驶领域，小鹏MONA M03 Max基于图灵AI辅助驾驶系统和满血版AI天玑系统赋能，首次将 20万元以上的AI智能辅助驾驶带入15万元内，填补了市场空白。过去，高阶智能辅助驾驶仅搭载于20 万元以上甚至30万元以上车型，而小鹏MONA M03 Max打破了这一价格壁垒，成为目前汽车行业20万 元以内唯一一款提供超越20万元级车型所搭载的智能辅助驾驶方案的车型。据悉，满血版AI天玑系统 将于6月全量推送给所有MONA车主。 小鹏MONA M03自上市以来，凭借高颜值设计和智能化配置等优势，深受年轻潮流车主喜爱，已连续8 个月成为A级纯电轿车销量冠军。车主中70%是90后，20%是00后，女性车主占比超四成，超过20%的 增换购用户为BBA车主，"颜值高""智能强"成为用户评价的高频关键词。 在智能汽车行业竞争日益激烈的当下，小鹏汽车始终秉持用户思维，致力于打造用户与企业共同成长、 相互成就的生态系统。 本报讯 （记者刘钊）5月20日，广州小鹏汽车科技有限公司（以下简称"小鹏汽车"）在广州为MONA车 主精心筹备了"有MONA终成眷属——小鹏MONA车主520特别活动暨M03 Max开箱"活动。小鹏汽 ...

Core Insights - Xiaopeng Motors held a special event for the launch of the MONA M03 Max, which is set to be delivered by the end of May [2] - The MONA M03 Max will offer two versions with upgraded ranges of 600km and 502km, enhancing its appeal to younger consumers [2][3] - The vehicle features significant upgrades in design, interior colors, and advanced driver assistance systems, making it competitive in the market [2][3] Product Features - The MONA M03 Max will include three new exterior colors: Starry Purple, Moonlight Gray, and Starry Blue, along with a new interior color: Dawn Purple [2][3] - The vehicle will introduce a V2L (Vehicle-to-Load) function, supporting external power output of up to 3.3kW, catering to the camping preferences of younger users [2] - Interior enhancements include a new seat color, additional lumbar support features, and a smaller D-shaped heated steering wheel [3] Target Demographics - Among MONA M03 owners, 70% are post-90s generation, and over 20% of users upgrading from other brands are current BBA (BMW, Benz, Audi) owners [2] - The female ownership rate exceeds 40%, indicating a shift in consumer demographics towards a more diverse customer base [2] Technology Integration - The MONA M03 Max will incorporate high-level AI-assisted driving features, previously available only in vehicles priced above 200,000, now accessible in the 150,000 range [3] - The full version of the AI Tianji system will be rolled out to all MONA owners by June, enhancing the vehicle's technological capabilities [3]