Core Viewpoint - Consumption is a crucial engine for expanding domestic demand and building a strong domestic market, with a focus on "releasing the potential of service consumption" as a key strategy for boosting consumption and expanding domestic demand [1] Group 1: Digital Service Consumption - Digital service consumption represents a new consumption model that breaks spatial and temporal limitations, providing high-quality products and services while reflecting the deep integration of digital and real economies [1][2] - The development of digital service consumption is driven by innovations in digital technology and expanding market demand, facilitating new consumption models such as online shopping, mobile payments, and online reservations [1][2] - Digital service consumption enhances consumer experience and quality of life by addressing mismatches in supply and demand and improving operational efficiency for businesses [2][3] Group 2: Impact on the Real Economy - Digital service consumption plays a significant role in optimizing production and circulation in the real economy, helping manufacturing enterprises reduce costs, transform business models, and enhance brand recognition [3] - It enables businesses to leverage digital economy advantages in smart manufacturing, precise supply-demand matching, and customized consumption, thereby simplifying operations and reducing transaction costs [3] - The shift from traditional "production first, sales later" to a customer demand-oriented flexible manufacturing model is facilitated by digital service consumption, allowing for better alignment with consumer preferences and market trends [3] Group 3: Future Development Strategies - To maximize the impact of digital service consumption, companies should focus on identifying diverse consumer needs and innovating consumption scenarios, while building an "AI + consumption" ecosystem [4] - A supportive environment for the healthy development of digital service consumption is essential, including improved data security, consumer rights protection, and combating false advertising [4] - Enhancing the digital capabilities of small and medium-sized enterprises (SMEs) is crucial, with initiatives to provide digital tools, training, and infrastructure support to lower the barriers for digital transformation [5]

数字服务消费也是实数融合的典型领域。一方面，数字服务消费能够打通传统消费模式中存在的供需错 配、体验割裂等堵点，极大提升消费者的购物体验和生活品质。另一方面，数字服务消费具有便捷性、 互动性和高效性等特征，能够帮助实体经营者降低经营门槛和运营成本、拓展销售渠道，使其能够通过 数字化手段为规模更大、类型更多的消费群体提供高品质产品和服务。在此过程中，实体经济消费场景 从线下拓展至线上线下融合互动，智慧商圈、智慧街区、智慧门店等沉浸式、体验式、互动式数字服务 消费新场景不断涌现，丰富了消费内容。人工智能、虚拟现实、增强现实等技术在生产和消费过程中的 深度应用亦有力驱动"人工智能+消费"等新业态新模式发展。例如，智能穿戴设备就是人工智能、数字 孪生技术在消费领域的落地应用。 实践中，数字服务消费已经成为创新活跃和增长迅速的消费领域，在提升消费能力、增强消费意愿、优 化消费环境等方面的带动作用较强。更值得关注的是，数字服务消费能够牵引实体经济生产、流通等环 节的持续优化，在助力制造业企业降本增效、模式转变、品牌塑造方面发挥着重要作用，进而有效提升 企业的经济效益。具体来看，数字服务消费能够促使实体企业经营者充分利用数 ...

受上述消息影响，资本市场反应明显。截至当日收盘，携程集团在港股市场的股价下跌6.49%，报收于 569.5港元每股；美股盘前交易中亦出现下行，跌幅超过6%。 法律专业人士指出，反垄断法第五十七条明确规定，对于被认定存在滥用市场支配地位行为的经营者， 反垄断执法机构有权责令其停止违法行为，没收违法所得，并处以上一年度销售额百分之一至百分之十 的罚款。该人士同时表示，目前尚无具体信息披露携程所涉行为的详细内容。若最终调查确认其存在相 关违法行为，除面临行政处罚外，其他因该行为受到损害的经营主体或消费者，还可依据法律规定提起 民事诉讼，主张相应赔偿。 公开信息显示，携程集团为国内主要综合性旅行服务平台之一，成立于1999年，于2003年在美国纳斯达 克完成首次上市，并于2021年在香港联合交易所实现双重主要上市。旗下拥有多个出行服务品牌，涵盖 在线预订、国际票务及旅游资讯等多个领域。 来源：中关村在线 2026年1月14日，市场监管部门根据前期核查情况，依照中华人民共和国反垄断法相关规定，对携程集 团有限公司涉嫌滥用市场支配地位的行为启动立案调查。 携程方面回应称，将全力配合主管部门的调查工作，严格遵守并落实各项监 ...