Core Viewpoint - The recent controversy surrounding the practice of renaming employees with a prefix "鼠" (Squirrel) at Three Squirrels has sparked discussions about corporate culture and individual identity rights [1] Group 1: Company Culture - Three Squirrels has a cultural tradition of using the prefix "鼠" to enhance team cohesion and brand recognition, reflecting the company's playful and united characteristics [1] - The company clarified that this practice is not mandatory, and employees who choose not to participate will not face any penalties or workplace discrimination [1] Group 2: Industry Practices - The use of nicknames or pseudonyms in corporate culture is not unique to Three Squirrels, with other companies like Alibaba also adopting similar practices [1] - Experts in corporate culture suggest that linking employee names with brand symbols can theoretically enhance a sense of belonging and identity, but it may also create psychological pressure of being a "brand appendage" for employees [1]

Core Viewpoint - The article discusses a unique cultural practice at Three Squirrels Co., Ltd., where employees adopt names starting with the character "鼠" (meaning "squirrel") to foster a sense of camaraderie and brand identity. This practice is not mandatory but is encouraged within the company culture [2][6]. Group 1 - Three Squirrels has a cultural practice where employees use names prefixed with "鼠" to enhance brand identity and create a friendly atmosphere [2][6]. - The company clarified that this naming convention is not enforced and employees can choose whether to adopt it without facing any consequences [6]. - Legal experts noted that while encouraging such naming practices is generally legal, mandatory enforcement could infringe on employees' personal rights [6]. Group 2 - As of November 24, Three Squirrels' stock price increased by 0.63%, reaching 22.46 yuan, with a market capitalization of approximately 9 billion yuan [7]. - The company was founded in 2012 by Zhang Liaoyuan and is headquartered in Wuhu, Anhui, primarily dealing in nuts and snacks. It went public in 2019, becoming known as the "first stock of national snacks" [6].