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开一家火一家,优衣库如何解码成都消费基因?
Sou Hu Cai Jing· 2025-05-17 06:44
如何以区域价值焕新消费活力,向新挖掘市场潜力?成都这家新店带来答案。 5月16日,优衣库西南首家城市旗舰店——成都万象城店盛大开幕。该店铺以近2000平方米的全新双层 门店形态、琳琅满目的全新商品,为成都带来特别"礼物",正用全新的姿态迎接来自整个西南地区的消 费者。 开业当天,该门店爆火"出圈",成为成都又一商业新地标。除了优衣库T恤、UT等经典款商品热卖,专 门为成都定制的三大限定新品也大受欢迎,社交平台上,不少领取到成都开业专属礼赠的消费者都晒出 了自己早起排队的收获,尤其是限量版熊猫刺绣饺子包,俘获了不少消费者的心。 开业当日消费热情高涨 开业活动现场,迅销集团资深执行董事、优衣库大中华区CEO潘宁表示,优衣库携手成都16年,成都人 的"巴适"态度与慢生活哲学,不断丰富着优衣库服适人生的品牌内涵与美好期许。优衣库成都万象城店 全面焕新开业,成为优衣库又一家崭新的城市旗舰店。作为"个店经营"的新标杆,标志着优衣库持续加 码区域经营、成为构建西南生活新地标的又一重要里程碑。 成都具有的年轻消费活力和良好的营商环境,是优衣库将西南首个城市旗舰店落子于此的重要原因。成 都城市旗舰店的开业,是"首店经济"与城市 ...
开业即爆,优衣库西南首家城市旗舰店如何又成“现象级”门店?
第一财经· 2025-05-16 13:45
开业即火爆,消费者争相抢购 早上,优衣库成都万象城店一开业便迎来客流高峰,现场气氛火爆。"优衣库成都万象城店全面焕新 开业,成为优衣库又一家崭新的城市旗舰店。"迅销集团资深执行董事、优衣库大中华区 CEO潘宁在 开业致辞中说,"作为'个店经营'的新标杆,标志着优衣库持续加码区域经营、成为构建西南生活新 地标的又一重要里程碑。" 正是在不久前,优衣库创始人柳井正对门店提出的"三个宗旨"之一,就是"强化个店经营"。所谓"个 店经营"包括了转变开店策略,通过在极具成长潜力的城市开设更多"品质大店",正如本次焕新开幕 的成都万象城店。同时,优衣库继续加码更细化的区域运营。这也并非是简单的门店本地化,而是强 调在不同地域根据消费者特征、文化偏好与气候差异,实施更精细化的产品、陈列、营销与服务策 略。 截至目前,优衣库在中国已 拥有超过900家门店 ,数量在两年前就已超过日本本土市场。面对这一 庞大的门店基数,优衣库正积极寻找新的增长路径。"我们希望通过个店经营提升每一家门店的销售 效率和运营效率。"优衣库方面表示。这不仅是运营策略的调整,也标志着其中国市场正从高速扩张 阶段过渡到高质量增长阶段。 5月16日,优衣库的首 ...
新秀丽第一季度销售净额同比下降超7%;优衣库西南首家城市旗舰店落子成都|消费早参
Mei Ri Jing Ji Xin Wen· 2025-05-14 23:34
Group 1 - Samsonite's Q1 sales revenue decreased by 7.3% year-on-year, amounting to $797 million compared to $860 million in the same period of 2024 [1] - The gross profit was $473 million with a gross margin of 59.4%, down from 60.4% year-on-year, primarily due to a decline in sales from the higher-margin Asian market [1] - The decline in consumer confidence in the North American market and changes in wholesale channels also negatively impacted performance, despite some brand growth in the European market [1] Group 2 - Uniqlo is set to open its first city flagship store in Southwest China on May 16, covering nearly 2,000 square meters and featuring exclusive Chengdu-themed products [2] - This expansion reflects Uniqlo's continued optimism in the Chinese market and aims to enhance its brand influence in the Southwest region [2] - The opening of new stores is expected to intensify competition in the local apparel retail market, prompting other brands to improve their product and service quality [2] Group 3 - iQIYI has launched a revenue-sharing cooperation model for new theatrical films starting May 13, allowing films to be released on its platform within 90 days of their theatrical debut [3] - This model provides more monetization options for theatrical films, particularly benefiting mid-tier and lower-tier films, and is expected to encourage more creators to engage in film production [3] - The introduction of the revenue-sharing model is anticipated to enhance content quality and audience feedback, thereby increasing the market competitiveness of films [3] Group 4 - Tianyuan Pet announced plans to acquire 89.71% of Guangzhou Taotong Technology through a combination of share issuance and cash payment [4] - The acquisition is expected to enhance Tianyuan Pet's business scope and overall competitiveness, opening new pathways for performance growth [4] - The integration of the pet industry with e-commerce and marketing is likely to deepen, and this acquisition may trigger a wave of industry consolidation [4]