Core Insights - The core viewpoint of the article is that the baozi chain brand "Tangshangtang" is expanding its business model by focusing on quality ingredients and a unique operational strategy, which includes a shift from direct management to a partnership model for store expansion [1][4]. Group 1: Business Model and Expansion - Tangshangtang has completed a Pre-A round financing of several million yuan, which will be used for supply chain development and team building [1]. - The brand plans to open 100 new stores in Hefei and prioritize expansion in surrounding provinces like Jiangsu and Hubei [8]. - The company has decided to adopt a partnership model for store operations, which allows for better quality control compared to traditional franchise models [4]. Group 2: Product Offering and Market Position - Tangshangtang's baozi are priced higher than average, with pork buns at 3.5 yuan and stir-fried beef buns at 6 yuan, yet they have successfully positioned themselves as an all-day dining option [3]. - The company uses high-quality ingredients, including first-class fresh pork from listed companies and premium seasonings, which differentiates them from traditional baozi shops [3][4]. - The current sales distribution shows that breakfast accounts for 50%, lunch 10%, and dinner 40% of total sales, indicating a successful penetration into dinner service [3][10]. Group 3: Operational Efficiency and Supply Chain - The company has established a new supply chain factory in Hefei, which will support the needs of 200 stores, streamlining the preparation of ingredients [7]. - The investment cost for a small dining store is around 300,000 yuan, with an average monthly revenue of 200,000 yuan [5]. - The operational model includes three types of store layouts, with a focus on small dining spaces that enhance customer experience while maintaining quality [5].

36氪获悉，包子连锁品牌「堂上堂」近期完成数百万元Pre-A轮融资，投资方为属地国资合肥建投资本、老股东番茄资本。堂上堂创始人朱超告诉36氪，本 轮融资资金将用于供应链建设、组建人才团队等关键环节。 堂上堂是36氪持续关注的一家连锁餐饮品牌，门店包子主打现包现蒸，1比1面馅比，出炉仅售2小时，在售包子SKU9个，十分精简。成立5年，堂上堂已在 安徽合肥开设超过20家门店，目前是大众点评包子品类中唯一一家连续三年上榜的必吃榜品牌，也是美团外卖必点榜品牌。 图源官方 作者 | 钟艺璇 相较于一般包子铺，堂上堂包子的零售价并不低，猪肉包3.5元一个，小炒黄牛肉包则卖到6元。在这种前提下，堂上堂却打破了包子仅限于早餐场景的限 制，成为一个全时段产品，朱超告诉36氪，目前堂上堂三餐占比为早上50%、中午10%以及晚上40%，晚餐时分还经常需要排队。 究其原因，朱超认为，堂上堂突破了人们对包子品质的传统认知，包子不仅可以"裹腹"，也可以是一种为了"好吃"而买单的产品，"好吃不好吃，顾客一口 就能尝出来"。 不同于传统包子铺使用冷冻肉或碎肉调馅，堂上堂猪肉原料用的是上市公司一级冷鲜肉制馅，所用调味料均采用金龙鱼、海天、太太 ...