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【聚焦IPO】同富股份再战IPO:近九成收入靠贴牌,毛利率低于同行,应收账款高企
Sou Hu Cai Jing· 2025-07-10 09:24
Core Viewpoint - Tongfu Co., Ltd. is attempting to go public on the Beijing Stock Exchange after three years of effort, focusing on its cross-border B2B e-commerce business, particularly in stainless steel insulated containers, which constitutes a significant portion of its revenue [2][8]. Group 1: Business Model and Revenue - The company heavily relies on OEM (Original Equipment Manufacturer) products, with OEM sales accounting for approximately 90% of its total revenue [8][10]. - Revenue is projected to grow from 1.973 billion yuan in 2022 to 2.760 billion yuan in 2024, reflecting a growth rate of 30.35%, primarily driven by increased sales of stainless steel containers [10][12]. - The company has diversified its product offerings, including plastic and glass containers, but the majority of its revenue still comes from stainless steel products, which account for 85.15% of total revenue [10]. Group 2: Financial Performance - The total assets of the company increased from approximately 1.365 billion yuan in 2022 to about 2.037 billion yuan in 2024, while shareholder equity rose from 812.93 million yuan to 1.177 billion yuan during the same period [11]. - The gross profit margin has declined from 25.86% in 2022 to 24.74% in 2024, which is below the industry average of 28.84% to 30.69% [13]. - Accounts receivable increased significantly, from 3.086 billion yuan in 2022 to 4.477 billion yuan in 2024, raising concerns about the company's credit policies and cash flow management [14][15]. Group 3: Strategic Challenges - The company exhibits a significant imbalance in its operational strategy, focusing more on marketing than on research and development, with R&D expenses constituting only 1.55% of revenue in 2024 [16][18]. - The reliance on external manufacturers for production is high, with about 65% of stainless steel containers produced by third parties, limiting the company's control over production quality and timelines [19]. - The company faces challenges in its path to IPO due to past legal issues involving its controlling shareholder, which may impact investor confidence [20]. Group 4: Market Dependency and Risks - Over 80% of the company's revenue comes from international sales, with significant exposure to the Americas and Europe, which accounted for over 74% of total sales [22][23]. - The company's heavy reliance on international markets poses risks related to trade policies, tariffs, and currency fluctuations, which could adversely affect profitability and growth [22][24]. - The transition from an OEM-focused model to a more self-sufficient production and branding strategy is crucial for the company's long-term sustainability and competitive advantage [24].
时隔三年再冲击IPO 同富股份向资本求解“贴牌软肋”
Bei Jing Shang Bao· 2025-06-24 15:27
Core Viewpoint - Zhejiang Tongfu Te Meike Co., Ltd. (Tongfu Co.) is initiating its journey to list on the Beijing Stock Exchange, aiming to raise 820 million yuan through its public offering, which will shift its production model from outsourcing to self-production [1][3]. Company Overview - Tongfu Co. primarily engages in the research, design, production, and sales of stainless steel vacuum insulation containers, with 90% of its revenue coming from OEM products and only 10% from its own brand [1][5]. - The company has previously attempted to go public, with its first application in July 2022 and subsequent updates, but faced challenges in meeting the requirements of the Shanghai Stock Exchange [4]. Financial Performance - The projected revenues for Tongfu Co. from 2022 to 2024 are 1.973 billion yuan, 2.118 billion yuan, and 2.760 billion yuan, respectively, with net profits of 218 million yuan, 180 million yuan, and 231 million yuan [3][8]. - As of the end of 2023, total assets are reported at approximately 1.668 billion yuan, with total equity of about 996 million yuan [2]. Production Capacity and Strategy - The company plans to use the raised funds to expand its production capacity significantly, targeting an annual output of 70 million stainless steel containers post-expansion [8]. - Current production capacity is limited, with actual production rates nearing saturation at 95.65% in 2024, indicating a need for increased capacity to meet growing market demand [7][8]. Market Context - The domestic market for thermal containers is experiencing steady growth, with demand projected to rise from 187.61 million units in 2025 to 220.44 million units by 2030 [7]. - The transition from an outsourcing model to a self-production model is seen as crucial for Tongfu Co. to enhance its brand presence and reduce reliance on external suppliers [5][6].