Core Viewpoint - 卓优智美教育咨询集团 is seeking to go public on the Hong Kong Stock Exchange, focusing on the art training sector, despite a projected decline in net profit for 2024 [1][18]. Company Overview - 卓优智美, founded in 2018, provides art training courses for children and teenagers, including dance, painting, calligraphy, and vocal training, primarily operating in Jiangxi and Hunan provinces [5][11]. - The company operates 114, 7, and 11 art training centers under the "小苹果" brand in Nanchang, Ganzhou, and Changsha, respectively [5]. - The company plans to expand its business by establishing new training centers in major cities in Southern China [22]. Financial Performance - In 2023, 2024, and the first five months of 2025, the company's revenue was approximately 128 million, 130 million, and 59 million yuan, with corresponding net profits of about 11.87 million, 5.35 million, and 9.94 million yuan [19]. - The gross profit margin for 2023, 2024, and the first five months of 2025 was approximately 42.4%, 38.0%, and 50.7% [19]. - The company experienced a 55% decline in net profit in 2024 due to increased costs related to employee wages, property depreciation, and financing [18]. Market Context - The Chinese art education market is projected to grow from 1,766 billion yuan in 2024 to 2,255 billion yuan by 2029, with a compound annual growth rate of 5% [24]. - The children's and youth art education market is expected to reach 1,554 billion yuan in 2024, accounting for 88% of the overall art education market [26]. - The industry is highly fragmented and competitive, with numerous players including both local and national institutions [27][28]. Challenges and Risks - The company faces challenges such as a declining number of new births in China, which may reduce its potential customer base [22]. - The number of art training centers operated by the company has decreased from 144 at the end of 2023 to 135 by May 2025 [22]. - The company is heavily reliant on its operations in Jiangxi province, where approximately 95% of its revenue is generated, making it vulnerable to local policies and business environments [21].