（来源：中国消费者报） "这是牛奶吗？"小李眉头紧皱。店主老张凑上前看了看说："送货的说这是牛奶，包装上'牛奶'两字印这 么大。""问题就在这儿。"小李将商品放到待处理区，又拿起另一款产品，包装正面醒目地写着"高钙 +牛奶"，背面角落却用小字标注着"植物蛋白饮品"。 "这些都是复合蛋白饮料，蛋白质含量和牛奶差远了。"小李解释道，"这类产品的问题在于包装误导性 强，容易让消费者产生错误认知，尤其在农村，很多人不习惯看标签标识，包装上写什么，他们就信什 么。本想买牛奶补充营养，结果买的是蛋白质含量极低的饮品。" 图：执法人员检查乳制品。 兴安县市场监管局供图 本报南宁讯（罗菲菲 记者顾艳伟）近期，广西壮族自治区兴安县市场监管局开展农村市场专项整治。 截至目前，有15家经营户的7款标签不规范食品被下架处理。 在兴安县界首镇的一家食杂店里，执法人员小李蹲在货架旁，拿起一箱标称"浓醇牛奶"的商品，查看背 面的配料表——排在第一位的是水，其次是白砂糖，而乳清蛋白粉被列在食品添加剂之后。 执法人员没有急着开罚单，而是拿起产品教经营者查看配料表。"以后进货要学会看标签，先看执行标 准，确定是乳制品、复合蛋白饮料还是普通饮料， ...

Core Viewpoint - The company Jule has appointed Gao Zhaohui as the acting chairman during the absence of its founder and controlling shareholder Tong Enwen, who is 78 years old and unable to attend meetings due to health reasons. This leadership change may signal a new direction for the company as it continues to pursue its long-standing goal of going public after multiple unsuccessful IPO attempts [2][4][6]. Group 1: Leadership Transition - Tong Enwen, the founder and controlling shareholder of Jule, has been a pivotal figure in the company's development since its inception in 1984 [2]. - Gao Zhaohui, who is related to Tong Enwen through marriage, has been appointed to fulfill the roles of chairman and other key positions during Tong's absence [4]. - Gao Zhaohui has a strong professional background, having worked for several well-known companies before joining Jule in 2011, and he currently does not hold any shares in the company [4]. Group 2: IPO Attempts - Jule has made multiple attempts to go public, starting with its first IPO application in December 2017, which was withdrawn shortly after due to strict market conditions [6][8]. - The company has attempted to list on the stock market four times since then, facing various challenges including regulatory warnings and the withdrawal of applications [8][9]. - Despite these setbacks, Jule is currently preparing for its fifth IPO attempt, this time targeting the Beijing Stock Exchange, having completed the necessary preparatory steps [8][9]. Group 3: Business Challenges - Jule's business is heavily reliant on the Sichuan market, with revenue from this region accounting for approximately 76% to 77% of total income in recent years, which poses both an advantage and a challenge for the company [10][12]. - The company has been working to diversify its product offerings, launching new products such as high-temperature sterilized milk and various flavored drinks to capture more market segments [14]. - Analysts suggest that Jule needs to strengthen its market presence and risk management capabilities, as it currently lacks a competitive edge in a market dominated by larger players like Mengniu and Yili [15].