Workflow
夏季新品夜宵菜单
icon
Search documents
高温催热夜经济:夜宵团购搜索量激增98% 火锅龙头开设主题店
Group 1 - The night economy is becoming a significant driver of consumption growth, with night-time dining increasingly popular among consumers, particularly the younger generation [1][2] - In May 2025, national dining revenue reached 457.8 billion yuan, with night-time dining consumption showing a continuous increase [1] - The search volume for "night snack group purchase packages" on Meituan increased by 98% month-on-month in July, indicating a strong demand for late-night dining options [1] Group 2 - Consumers are prioritizing quality-price ratio in their night snack choices, with the order share for the 61-90 yuan and 91-120 yuan price ranges increasing, surpassing the under 30 yuan category [2] - Major restaurant chains, such as Haidilao, are actively launching new night snack menus and regional specialties to cater to the growing night economy [2][3] - Haidilao has introduced nearly 30 night snack theme stores across various cities, reflecting its strategy to innovate dining experiences [3][4] Group 3 - The Ministry of Commerce and the National Development and Reform Commission have implemented new regulations to promote the healthy development of the restaurant industry, encouraging innovation in dining experiences [3] - Over 110,000 restaurants on Meituan have adopted the "24-hour operation" label, with a 48% year-on-year increase in online stores providing 24-hour dining services [4] - Meituan plans to issue millions in night snack subsidies to further stimulate the night economy and maintain consumer enthusiasm [4]