(责任编辑：朱赫) 夜游玩法更多、受众更广，夜食带来舌尖上的享受。美团数据显示，7月以来"夜游"相关搜索量环比增 长约100%，"夜宵团购套餐"关键词搜索量环比增长98%。商务部研究院副研究员洪勇介绍，在供给 端，夜间文旅、灯光秀、体育比赛、特色市集等方面创新多、亮点足；在需求端，"悦己消费""情绪消 费"等个性化、多元化消费趋势兴起，消费者特别是年轻消费者对夜游、夜食、夜娱等细分场景的需求 更加强劲。"各地应继续综合施策、协同发力，让夜间经济朝着差异化、可持续的方向发展。"洪勇说。 夜幕降临，河北迁安市天元谷景区大舞台的灯光亮起，精彩演出吸引众多游客现场参与，更有数百万观 众涌入快手直播间观看。据介绍，快手直播推出专属百亿流量，在全国打造直播大舞台百城计划，用线 上流量带动线下消费。得益于此，天元谷景区夜间客流量与平时相比实现翻倍，景区内数十家商户营收 实现整体增长。 时值夏日，各地积极支持夜间经济发展，推动暑期消费活力释放：江苏公布50个夜间消费集聚商圈(步 行街)名单，打造业态丰富、辐射带动能力强的夜间消费集聚区；陕西推出暑期文旅活动2792场，涵盖 夜游、夜演、夜市等夜间消费场景；四川提出，川渝将大力 ...

Group 1 - The core idea of the articles highlights the significant growth of the night economy in various regions of China, driven by innovative activities and increased consumer interest in night-time experiences [1][2] - Kuaishou has launched a dedicated plan to create a "Night Economy" by utilizing 10 billion traffic resources to promote offline consumption through online live streaming events, resulting in a doubling of night-time visitor numbers at Tianyuangu Scenic Area [1] - Various provinces, including Jiangsu, Shaanxi, and Sichuan, are actively supporting the development of night-time economies by establishing vibrant consumer hubs and organizing numerous cultural and tourism activities [1][2] Group 2 - Data from Meituan indicates a significant increase in interest in night-time activities, with a 100% month-on-month growth in "night tour" related searches and a 98% increase in searches for "late-night meal group purchase packages" since July [2] - The demand for night-time experiences is being driven by trends such as "self-indulgent consumption" and "emotional consumption," particularly among younger consumers who are increasingly interested in night tours, night food, and night entertainment [2] - Experts suggest that local governments should continue to implement comprehensive strategies to promote the sustainable and differentiated development of the night economy [2]

新华财经北京7月29日电（记者丁雅雯）随着气温攀升，今夏"深夜食堂"热度随之高涨。餐饮门店延长 营业、订单翻番成为常态，这股夜间消费热潮正加速转化为拉动消费增长的强劲引擎。 美团团购的报告显示，今年暑期，"昼伏夜出"正成为餐饮消费新宠，各地夜宵市场愈加火热。7月以 来，平台上的"夜宵团购套餐"关键词搜索量环比上月增长98%，00后搜索占比最高，烤肉自助、川菜、 烤串等备受青睐。 消费偏好上，"质价比"将成为夏日夜宵关键词。美团研究院高级研究员柴锐表示，烧烤消费中，去年以 来，61-90元人均消费区间以及91-120人均消费区间的订单占比持续提升；61-90元人均消费区间反超30 元以下人均区间，成为订单数占比最高的人均区间。这说明，消费者的深夜食堂并不仅仅是追求低价， 而是更看重质价比，对餐厅的口味、环境和服务都提出了更高的要求。 "为响应消费需求，我们近500家门店已延长营业时间。"饮品品牌"阿水大杯茶"外卖负责人韦群说。 （文章来源：新华财经） 为更好迎接夜间消费客流，不少商户增设了夜宵团购套餐或者打造夜宵主题店。比如，海底捞瞄准6月 至8月的夜宵黄金期，在近期推出了多款夏季新品的"夜宵菜单"，涵盖了锅底 ...

中国青年报客户端讯（中青报·中青网记者 张均斌）今年暑期，"昼伏夜出"正在成为餐饮消费新宠，各 地夜宵市场愈加火热。近日，美团团购发布"夏日不宅家"美食攻略，数据显示，夏至以来，武汉光谷、 深圳龙华、重庆观音桥、南京新街口、广州天河、深圳购物公园、上海五角场、广州长隆、成都春熙 路、成都天府新区的夜间逛吃客流持续领跑，成为全国十大热门夜宵商圈。 十大热门目的地截图。 一地一风味，夜宵江湖少不了"门派之争"。数据显示，川渝地区热衷辣椒与花椒碰撞的江湖豪气，蹄 花、烤鱼、麻辣小龙虾均是夜宵热搜词；广东地区在白粥和卤味里诠释"夜宵养生学"，夜茶、大排档、 小吃等业态均是老广的深夜心头好；东北三省喜欢"大口吃肉、大碗喝酒"的酣畅，烧烤堪称"镇派之 宝"，7月以来线上订单量同比增长101%；江浙沪则以河湖海鲜展现着江南水乡的"不时不食"，鱼鲜类 夜间堂食交易额增长40%以上。 消费偏好上，"质价比"将成为夏日夜宵关键词。美团研究院高级研究员柴锐表示，仅烧烤消费中，去年 以来，61-90元人均消费区间以及91-120人均消费区间的订单占比持续提升，61-90元人均消费区间更是 反超30元以下人均区间，成为订单数占比最高的 ...

Group 1 - The "takeaway war" has restarted, leading to a new peak in order volume, with Meituan reporting 150 million instant retail orders, and rider income increasing by 111% during weekends [1][9][11] - The competition among platforms like Meituan, JD, and Taobao has resulted in historical highs in order volumes, indicating a significant increase in consumer spending driven by subsidies [1][9][10] - The competition is seen as a catalyst for long-term benefits, provided that regulatory measures are in place to prevent malicious competition and ensure fair practices [1][13] Group 2 - The outbound tourism market is experiencing a strong recovery, with average prices for outbound travel products decreasing by approximately 5% compared to last year, and significant increases in bookings for overseas train tickets and hotel packages [2][15] - The inbound tourism sector is also seeing growth, with over 640,000 people entering through Beijing ports in the first ten days of July, marking a 22.1% year-on-year increase in foreign visitors [2][14] - Popular destinations for outbound travel include Europe, with a 76% increase in travelers to Europe, particularly to Northern Europe and the UK [2][17] Group 3 - The summer economy is thriving, with long-distance travel accounting for over 60% of tourism, and domestic flight bookings exceeding 25.61 million during the summer travel period [3][21] - The railway sector anticipates sending 953 million passengers during the summer, reflecting a 5.8% year-on-year increase, with additional tourist trains being introduced to meet demand [3][21] - The self-driving tourism in Xinjiang is booming, supported by improved transportation infrastructure, with over 30,000 vehicles using the newly opened Ahe Highway [4][19] Group 4 - The report highlights the emergence of new consumption patterns, particularly in the food and beverage sector, with a notable increase in night-time dining and the popularity of takeaway services [38][39] - The travel and hospitality sectors are adapting to changing consumer preferences, with platforms like Tujia launching long-term rental services to cater to the growing demand for travel stays [48][49] - The hotel industry is expanding, with new openings such as the Marriott Hotel in Changsha, which aims to enhance local tourism experiences [51]

Group 1 - The night economy is becoming a significant driver of consumption growth, with night-time dining increasingly popular among consumers, particularly the younger generation [1][2] - In May 2025, national dining revenue reached 457.8 billion yuan, with night-time dining consumption showing a continuous increase [1] - The search volume for "night snack group purchase packages" on Meituan increased by 98% month-on-month in July, indicating a strong demand for late-night dining options [1] Group 2 - Consumers are prioritizing quality-price ratio in their night snack choices, with the order share for the 61-90 yuan and 91-120 yuan price ranges increasing, surpassing the under 30 yuan category [2] - Major restaurant chains, such as Haidilao, are actively launching new night snack menus and regional specialties to cater to the growing night economy [2][3] - Haidilao has introduced nearly 30 night snack theme stores across various cities, reflecting its strategy to innovate dining experiences [3][4] Group 3 - The Ministry of Commerce and the National Development and Reform Commission have implemented new regulations to promote the healthy development of the restaurant industry, encouraging innovation in dining experiences [3] - Over 110,000 restaurants on Meituan have adopted the "24-hour operation" label, with a 48% year-on-year increase in online stores providing 24-hour dining services [4] - Meituan plans to issue millions in night snack subsidies to further stimulate the night economy and maintain consumer enthusiasm [4]