Core Insights - The 137th Canton Fair's third phase focuses on the theme of "Beautiful Life," with the "Play and Pets" section gaining significant attention [1] - The pet supplies sector is rapidly evolving towards smart and emotional products, showcasing resilience and vitality in the face of market challenges [1][2] Industry Trends - The Chinese pet market is expanding, driven by an increasing number of pet owners, with the pet supplies exhibition attracting international buyers [2] - There is a noticeable rise in interest for smart pet products, such as smart cat litter boxes and feeders, reflecting a shift in young consumers' demands towards interactivity and technology [4] Company Innovations - Companies like Tianyuan Pet Products are launching numerous new products monthly, focusing on interactive toys and upgraded pet supplies, including fashion items targeted at young female consumers [6] - The company emphasizes enhancing emotional connections between pets and owners, integrating eco-friendly designs, and incorporating AI technology into smart devices [6] Market Dynamics - Tianyuan Pet Products is expanding its overseas operations to mitigate risks from changing international trade environments, with a significant portion of its revenue coming from international markets [8] - The toy export market is experiencing a decline in 2024, but exports to Central Asian countries are on the rise, indicating a shift in market focus [8][10] Competitive Strategies - Companies are diversifying their markets beyond the U.S. to Europe, Southeast Asia, and the Middle East, leveraging China's cost advantages and robust supply chains [10] - Investment in R&D is crucial, with companies like Nanjing Kete Toys allocating 5%-10% of their annual output value to innovation, enhancing their competitive edge in global markets [12]

与此同时，公司也将发展的触角伸向内地市场，计划与新能源车企开展合作，研发适配车辆销售的充气 床垫等配件产品，试图通过跨界合作打开内需市场新局面。 中新社广州5月2日电 (记者蔡敏婕)第137届中国进出口商品交易会(广交会)正在广州举行。记者2日采访 发现，无论是调整产能布局、开拓新兴市场，还是聚焦产品创新、挖掘内需潜力，中国玩具出口企业注 重多元文化融合和多平台协同营销寻求突围，展现出韧性与活力。 根据《2025年中国玩具和婴童用品行业发展白皮书》，2024年中国玩具出口同比下降，降幅收窄，对美 国出口额最高，对中亚五国的出口呈现增长趋势。 百适乐(Bestway)品牌在充气式运动休闲产品行业中的全球市场占有率约35%，该品牌的充气水池、充气 船、水上充气玩具等受到海外市场欢迎。"美国占据我们总出口量约五成，"上海百适乐运动科技有限公 司区域销售副总裁金足表示，美国客户面对起伏不定的关税政策，纷纷选择观望，原本应启动的明年一 季度订单洽谈也暂停。 为应对这一现状，金足表示，该企业计划扩大此前在越南的产能布局，开拓新兴市场，"今年广交会境 外采购商数量同比增加，这两天已有来自亚洲、南美洲等地的采购商前来询盘，我 ...