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中经酒业周报∣5月酒类价格同比下降,茅台、洋河人事重大变动,泸州老窖入选《中国档案文献遗产名录》
Xin Hua Cai Jing· 2025-06-13 08:19
中经酒业周报密切关注酒业发展情况,及时捕捉行业及企业最新动态。本期看点:5月酒类价格同比下降 2.0%,茅台、洋河人事重大变动,泸州老窖入选《中国档案文献遗产名录》,燕京啤酒实施"啤酒+饮 料"营销策略。 行业动态 1.国家统计局:5月酒类价格同比下降2.0% 6月9日,国家统计局发布的数据显示,5月全国酒类价格环比下降0.3%,同比下降2.0%;1-5月,酒类价格 同比下降2.0%。(国家统计局) 2.5月全国白酒环比价格总指数下跌0.27% 据全国白酒价格调查资料显示,5月全国白酒环比价格总指数为99.73,下跌0.27%。其中,名酒环比价格指 数为99.65,下跌0.35%;地方酒环比价格指数为99.72,下跌0.28%;基酒环比价格指数为100.00,保持稳 定。(泸州白酒价格指数办公室) 5.四川白酒品牌营销十大创新范例公示 6月6日,四川省酒业协会公示2024-2025年度四川白酒品牌营销十大创新范例征集评选结果。五粮液、泸州 老窖、剑南春等多家四川著名酒企入选十大创新范例。(四川省酒业协会) | 企业名称 | 创新范例名称 | | --- | --- | | 宜宾五粮液酒类销售有限责任公司 | ...
洋河股份:杨卫国因工作调动辞去董事职务;张裕A拟数百万欧元转让法国白兰地资产丨酒业早参
Mei Ri Jing Ji Xin Wen· 2025-06-11 00:39
Group 1 - Yang Weiguo resigned from the board of Yanghe Co., Ltd. due to work adjustments, raising concerns about corporate governance and strategic stability [1] - Zhangyu A announced the sale of its 100% stake in French ETABLISSEMENTS ROULLET FRANSAC for €2.6 million and related real estate for €2.2 million, totaling approximately ¥39.32 million, which may improve cash flow but reduce overseas business scale [2] - Yanjing Beer has implemented a "beer + beverage" marketing strategy targeting young consumers, focusing on dining scenarios, which may attract investor attention towards its market expansion capabilities [3] Group 2 - The China Alcoholic Drinks Association is soliciting opinions on the group standard for "multi-grain low-alcohol fragrant liquor," aligning with the trend towards lower alcohol content and potentially guiding product structure adjustments in the liquor industry [4]