Core Viewpoint - Audi's sales in the Chinese market have declined by 10.2% year-on-year, reaching 287,600 units, placing it at the bottom among the BBA (Benz, BMW, Audi) competitors [1][8]. Group 1: Management Changes - Audi has made significant personnel adjustments, including the appointment of Guo Yongfeng as the Executive Vice President of FAW Audi Sales Co., replacing Li Fenggang, who has transitioned to a different role [1][2]. - Alongside the sales leadership change, a new production head has been appointed, with Yang Hai taking over from Wang Kaiyu as the Vice President of Audi FAW New Energy, focusing on production and logistics management [2][4]. Group 2: Digital Transformation Strategy - The simultaneous adjustment of sales and production leadership aims to leverage FAW-Volkswagen's digital transformation experience to enhance marketing and production effectiveness [4][5]. - Guo Yongfeng has been instrumental in transitioning the marketing system towards a "user-oriented, digital-driven" model, significantly reducing order delivery times and inventory levels [6]. - Yang Hai is recognized as an expert in digital transformation within production, having implemented the E-lane³ intelligent storage model, which reduces storage space by 80% and cuts operational costs significantly [7]. Group 3: New Product Launch and Market Positioning - The launch of the Q6L e-tron, priced between 369,800 and 398,800 yuan, represents Audi's first new energy vehicle equipped with Huawei's advanced driving technology, aimed at revitalizing its market presence [8]. - The Q6L e-tron targets both traditional luxury car buyers transitioning to electric vehicles and existing users of new energy brands looking to upgrade [8]. - Given the competitive pressure from Mercedes and BMW, which sold 293,200 and 318,000 units respectively in the same period, Audi's ability to adapt through digital transformation is critical for reversing its sales decline [9].