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吉利帝豪:有一半客户是冲着它来的,车好卖提成只有两三百
车fans· 2026-03-20 00:30
Core Viewpoint - The automotive market dynamics have shifted, with consumers now opting for joint venture vehicles for their affordability rather than domestic brands, which were previously chosen for the same reason [1][13]. Sales Performance - In a local market, two dealerships reported an average of 20 customer visits daily, with half specifically interested in the Emgrand model. Last month, a total of 138 vehicles were sold, with 51 units being Emgrand, indicating strong demand [2]. - The current inventory includes 31 units of Emgrand, with the 1.5T premium version making up 80% of the stock. The most popular colors are black and white, each accounting for 30-40% of sales [3]. Customer Demographics - The customer demographic for the Emgrand shows a gender ratio of approximately 6:4, with the primary age group between 20 and 50 years. Notably, younger female buyers often receive financial support from their families, while male buyers tend to be older and more price-sensitive [4][5]. Competitive Landscape - The main competitors identified include Changan's fourth-generation Eado, Nissan's Sylphy, and Volkswagen's Bora. However, 30-40% of customers also compare the Emgrand with other joint venture models like the Lavida and Jetta [7]. - The Emgrand often outperforms competitors due to its superior configuration and larger space, appealing to consumers looking for value [8]. Pricing and Promotions - The Emgrand's pricing strategy has seen increasing discounts, from ¥9,000 in December to ¥13,000 recently, reflecting a competitive approach to attract buyers [15]. - The most popular configuration is the 1.5T premium version, which includes advanced features and is priced reasonably, making it the best value option [16]. Customer Feedback and Issues - Customers have reported issues with the 360-degree panoramic camera, which occasionally lags. However, the Emgrand is praised for retaining physical buttons, making it user-friendly for older individuals [19]. - Maintenance costs for the 1.5T model are approximately ¥600 annually, while the 1.5L model is cheaper at around ¥300, but requires more frequent servicing [21]. Trade-in Policies - The trade-in policy offers a cash rebate of ¥3,000 for non-GEELY vehicles and ¥4,000 for GEELY vehicles. Notably, trading in an old Emgrand for a new one provides an additional ¥3,000, totaling ¥7,000 in rebates [22]. - Certain professions, such as firefighters and teachers, may qualify for an additional ¥2,000 subsidy, which sales representatives may not always mention [23].
【联合发布】一周新车快讯(2025年11月1日-11月7日)
乘联分会· 2025-11-07 08:35
Core Viewpoint - The article provides a comprehensive overview of new car models set to launch in November 2025, detailing specifications, market segments, and engineering changes for various manufacturers [2][4][6]. Group 1: New Car Models Overview - Kia Motors will launch the Kia Yipao on November 1, 2025, in the AO SUV segment with a price range of 79,800 to 83,800 CNY, featuring a 1.4L engine and CVT transmission [9]. - Changan Mazda's Mazda EZ-6 is scheduled for release on November 1, 2025, in the B NB segment, priced between 119,800 and 162,800 CNY, offering both range-extended and pure electric versions [17]. - Chery Automobile's Jetour Shanhai T1 will debut on November 3, 2025, in the A SUV segment, with a price range of 157,900 to 167,900 CNY, featuring a 1.5T plug-in hybrid engine [25]. - FAW-Volkswagen's Volkswagen Bora will be available on November 3, 2025, in the A NB segment, with prices from 112,900 to 143,900 CNY, equipped with 1.2T and 1.4T engines [33]. - GAC Honda's Honda Breeze will launch on November 3, 2025, in the AO SUV segment, priced between 119,800 and 135,800 CNY, featuring a 1.5L engine [41]. - Avita Technology's Avita 06 will be released on November 3, 2025, in the B NB segment, with a price range of 219,900 to 229,900 CNY, offering both range-extended and pure electric versions [49]. - Changan Automobile's CS55 PLUS will be available on November 4, 2025, in the A SUV segment, priced at 112,900 CNY, featuring a 1.5L plug-in hybrid engine [57]. - BYD's BYD Xia will launch on November 4, 2025, in the C MPV segment, with prices ranging from 206,800 to 269,800 CNY, featuring a 1.5T plug-in hybrid engine [62]. - Geely's Zeekr X is set to debut on November 5, 2025, in the A SUV segment, priced between 155,800 and 175,800 CNY, featuring a pure electric powertrain [71]. - Beijing Benz's CLA New Energy will be available on November 5, 2025, in the A NB segment, with a price range of 249,000 to 299,900 CNY, featuring a pure electric powertrain [79]. - Changan Ford's Explorer will launch on November 6, 2025, in the C SUV segment, priced at 369,800 CNY, featuring a 2.3T engine [87]. - Great Wall Motors' Tank 400 will be available on November 6, 2025, in the C SUV segment, with prices ranging from 249,800 to 319,800 CNY, offering gasoline, diesel, and plug-in hybrid options [95]. - SAIC-GM-Wuling's Baojun Yueye will launch on November 7, 2025, in the AO SUV segment, priced at 80,800 CNY, featuring a pure electric powertrain [100]. - FAW-Volkswagen's Golf GTI will be available on November 7, 2025, in the A HB segment, priced at 211,900 CNY, featuring a 2.0T engine [108]. - Beijing Benz's GLC will launch on November 7, 2025, in the B SUV segment, with prices ranging from 399,800 to 525,300 CNY, offering gasoline and plug-in hybrid options [118].