Core Insights - Sri Lanka's tourism sector is experiencing an increase in visitor numbers, yet the average daily spending per tourist has decreased from $181 in 2018 to $148 currently, indicating a "more visitors, less money" phenomenon [1] - The government aims to attract high-spending tourists to boost revenue, but faces challenges such as inadequate domestic air travel and resort facilities [1][2] Group 1: Visitor Statistics - In 2018, Sri Lanka welcomed 2.33 million tourists, with projections to reach 2.36 million by 2025 [1] - Tourism revenue has declined from $4.3 billion in 2018 to $3.2 billion this year [1] Group 2: Spending Trends - A survey of 10,000 tourists revealed that the decline in overall spending is part of a global trend, with average daily expenditures in neighboring countries being lower: India at $100, Thailand at $90, and Malaysia at $120 [1] - The depreciation of the Sri Lankan rupee, from approximately 180 LKR per USD in January 2018 to nearly 300 LKR per USD now, has allowed tourists to purchase more goods for the same amount of USD, leading to reduced spending in dollar terms [1] Group 3: Government Strategy - The government plans to develop the high-end tourism market while also recognizing the importance of budget travelers, who contribute to local economies through public transport and street-level spending [1][2]