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阿维塔争当央企新豪华
Jing Ji Guan Cha Bao· 2025-06-08 07:03
Core Insights - Changan Automobile has officially become a state-owned enterprise (SOE) following the termination of the restructuring plan with Dongfeng Group, positioning its high-end brand Avita to lead the luxury vehicle segment as a new flagship for the SOE [2][3] - Avita aims to launch a flagship model priced at over 1 million yuan by 2026, with a total of 17 new products planned by 2030, covering various vehicle types including sedans, SUVs, MPVs, and sports cars [2][3] Group 1: Brand Positioning and Strategy - Avita's new slogan emphasizes its role as a "new flagship" and "new luxury" brand under the SOE framework, indicating a commitment to high-end vehicle production [2] - The brand's strategy includes a focus on original design and a "technology alliance" with partners like Huawei and CATL, enhancing its technological capabilities [3] Group 2: Product Development and Sales Goals - Avita has successfully launched four models in three years and aims for a total global sales target of 800,000 units by 2030, with a specific target of 220,000 units by 2025 [3] - As of May, Avita's sales reached 12,767 units, marking three consecutive months of sales exceeding 10,000 units, with a cumulative total of 50,000 units for the year [3] Group 3: Market Expansion and Distribution - Avita plans to expand its distribution network, currently exceeding 700 touchpoints across 212 cities, with an 82% coverage rate in prefecture-level cities and 76% in core business districts [3] - The brand is also targeting international markets, with plans to enter over 50 countries and regions, establishing more than 160 distribution points [3]