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阿维塔求变:抱紧华为、告别个性走向大众
Jing Ji Guan Cha Wang· 2025-11-25 03:14
与华为的合作能在多大程度上推动阿维塔走得更远?阿维塔又如何实施其战略2.0?对此,阿维塔科技董事长王辉和阿维塔科技总裁陈卓,在阿维塔车展发 布会后接受了包括经济观察报在内的媒体采访,回答了阿维塔接下来的主要发展策略和思路。 联合共创,加密产品线 目前行业中与华为合作的企业越来越多,阿维塔与华为的合作有何特点?对此,王辉表示:"阿维塔既是华为最亲密的合作伙伴,也是华为引望的股东。在 华为乾崑生态大会现场,我与岚图、广汽等企业的领导交流,他们开玩笑说,我除了和他们一样是合作伙伴,他们还为引望贡献利润,也间接为阿维塔贡献 利润。" 王辉透露,目前华为在内部已非常明确,无论和哪个品牌合作,阿维塔都必须成功,因为阿维塔是其深度合作的第一个品牌。未来华为的产品和技术,必须 在阿维塔的产品上首发搭载。 "阿维塔的CHN模式及与华为的合作虽属于稀缺战略资源,但不是说阿维塔可以躺赢,关键在于如何利用好这些资源,构建阿维塔自身的品牌竞争力。"王辉 说。他举例称,在产品设计、营销和服务能力构建上,阿维塔都会与华为进行合作及共创。 根据阿维塔战略2.0的产品规划,到2030年,阿维塔与华为将联合推出17款车型,覆盖轿车、SUV、MP ...
2025广州车展:阿维塔与华为战略合作新阶段 四大维度全面推进联合共创
Xin Lang Cai Jing· 2025-11-22 04:08
2025广州车展正式开幕,在本届车展上阿维塔与华为联合举办战略合作全面深化发布会,正式宣告双方 合作迈入全新阶段。阿维塔科技董事长王辉、华为智能汽车解决方案BU CEO靳玉志、阿维塔07(配置| 询价)全球代言人姚安娜共同出席,并向华为4000名员工代表交付新车,展现了华为员工对阿维塔产品 和双方合作的高度认可。 新豪华服务再进阶 智美七星,新豪华服务再进阶。阿维塔正在与华为携手推进"智美七星"服务计划,以"智"打造全场景远 程主动智慧服务,以"美"升级硬件形象、礼仪标准与服务流程,以五大"七星"级服务覆盖用户高频用车 与生活场景,重塑高端服务标准。恰逢冬季,阿维塔于11月初启动了第二届悦冬行动,为用户提供免费 健诊、冬季巡检等多重关怀服务,助力北方塔友悦心过冬。 10月底,阿维塔与华为联合发起"阿维塔×华为乾崑智驾®城市公开赛",吸引了全国299座城市、2.4万名 用户参与,让更多用户在真实出行场景中感受到乾崑智驾的强大实力。未来,阿维塔将与华为共同探索 更多共创方式,进一步强化品牌与用户之间的情感纽带。阿维塔与华为不仅是业务上的联合,还建立了 阿维塔科技董事长王辉表示:"阿维塔是和华为合作时间最长、范围最 ...
新款阿维塔12亮相广州车展
人民财讯11月21日电,11月21日,2025广州车展期间,新款阿维塔12亮相,全系标配华为乾崑ADS4。 现场,阿维塔品牌全球代言人姚安娜与阿维塔科技董事长王辉共同向华为4000名员工交付阿维塔07等新 车。 ...
大增60.58%,前10月销量超去年全年,长安新能源做对了什么?
3 6 Ke· 2025-11-06 13:54
Core Insights - Changan Automobile reported a revenue growth of 23.36% year-on-year to 42.236 billion yuan in Q3 2025, driven primarily by the accelerated sales of its new energy vehicles (NEVs) [1] - The company's NEV sales surged by 36% year-on-year to 119,000 units in October, contributing to an overall sales increase of 11% to 278,000 units [1] - Cumulatively, from January to October, NEV sales increased by 60.58%, surpassing the total sales for the entire year of 2024 [1] Group 1: Strategic Planning and Brand Development - Changan's success is attributed to its deep insights into the NEV market and forward-looking strategic layout, initiated with the "Shangri-La" plan in 2017 [3] - The "Beidou Tianshu" plan launched in 2018 elevated smart technology to a strategic level, laying a solid foundation for advancements in battery, electric motor, and electronic control (three electric technologies) [5] - The company established three distinct NEV brands: Avita, Deep Blue, and Changan Qiyuan, each targeting different market segments and avoiding internal competition while covering the mainstream NEV market [6] Group 2: Brand Performance - Avita, positioned as a "new luxury car brand," achieved sales of 13,506 units in October 2025, marking a 34% year-on-year increase [8] - Deep Blue, targeting the young tech-savvy demographic, recorded global sales of 36,792 units in October 2025, a 32.1% increase, with the Deep Blue S05 model becoming a bestseller [10] - Changan Qiyuan focuses on mainstream family users, achieving sales of 37,000 units in October 2025, an 8.5% increase, with its core model Q07 also performing well [12] Group 3: Global Expansion Strategy - Changan is pursuing a global strategy, "Haina Baichuan," which emphasizes comprehensive market penetration beyond simple product exports [13] - The company achieved a record export volume in January 2025, entering the top three in China's automotive export brands, with overseas sales reaching 58,000 units in October, a 25% increase [13][15] - Changan has established a global presence in 103 countries and regions, with over 14,000 sales and service outlets, enhancing its international brand image through numerous promotional events [15] Group 4: Financial Performance and Strategic Support - In the first three quarters of 2025, Changan's gross margin reached 14.99%, a 0.6 percentage point increase year-on-year, with net profit rising by 20% to 2.018 billion yuan [16] - The establishment of the China Changan Automobile Group as a "new central enterprise" aims to enhance operational efficiency and core competitiveness through resource integration [17] - Changan's proactive approach to smart technology and its clear brand positioning reflect its strategic foresight in the evolving automotive landscape [19]
大增60.58%,前10月销量超去年全年,长安新能源做对了什么?
36氪· 2025-11-06 13:45
Core Viewpoint - Changan Automobile has demonstrated significant growth in the electric vehicle market, achieving a revenue increase of 23.36% year-on-year to 42.236 billion yuan in Q3 2025, driven primarily by a 36% increase in new energy vehicle sales [3][4]. Group 1: Financial Performance - In Q3 2025, Changan's revenue reached 42.236 billion yuan, marking a year-on-year growth of 23.36% [3]. - The company's new energy vehicle sales surged by 36% year-on-year to 119,000 units, contributing to an overall sales increase of 11% to 278,000 units [3]. - Cumulative new energy vehicle sales from January to October 2025 increased by 60.58%, surpassing the total sales for the entire year of 2024 [3]. Group 2: Strategic Planning - Changan's success is attributed to its clear strategic planning, focusing on three intelligent new energy brands and a global expansion strategy [4][16]. - The "Shangri-La" plan initiated in 2017 marked Changan's comprehensive strategic shift towards new energy vehicles, followed by the "Beidou Tianshu" plan in 2018, emphasizing smart technology [6][8]. - The establishment of three distinct brands—Avita, Deep Blue, and Changan Qiyuan—addresses diverse market needs and enhances competitive positioning [8][10]. Group 3: Brand Performance - Avita, positioned as a luxury brand, achieved sales of 13,506 units in October 2025, reflecting a 34% year-on-year increase [10][11]. - Deep Blue, targeting younger consumers, recorded sales of 36,792 units in October 2025, a 32.1% increase, with the Deep Blue S05 model becoming a bestseller [13]. - Changan Qiyuan, aimed at mainstream family users, sold 37,000 units in October 2025, an 8.5% increase, with its core model Q07 also performing well [15]. Group 4: Global Expansion - Changan's "Haina Baichuan" global strategy aims to transition from simple product exports to comprehensive global operations, including brand and ecosystem expansion [16][18]. - In January 2025, Changan's export volume surged by over 800%, entering the top three in China's automotive export brands [18]. - The company has established a presence in 103 countries and regions, with over 14,000 sales channels, enhancing its global footprint [18]. Group 5: Organizational Empowerment - The establishment of China Changan Automobile Group, with a registered capital of 20 billion yuan and total assets of 308.7 billion yuan, provides strategic support and resource integration for Changan [22][23]. - The group aims to enhance operational efficiency and core competitiveness through resource optimization and technological integration [22]. - Changan's focus on building a professional, youthful, and international talent pool is crucial for sustaining its global development momentum [18][22]. Group 6: Future Outlook - Changan is poised for future growth with a focus on intelligent safety technologies, as evidenced by the launch of the "Tianshu Intelligent" brand [25]. - The company's strategic initiatives in new energy and smart technology, along with its global expansion efforts, position it well for competition in the international automotive market [25].
从技术赋能到销量领跑 岚图知音摘得华为系纯电车型9月销冠
Core Insights - The new Lantu Zhiyin achieved a monthly sales record of 3,670 units in September, becoming the best-selling pure electric model in the Huawei ecosystem, surpassing models like the Zhijie R7 and Avita 07 [1][5] - JD.com announced a partnership with GAC Group and CATL to launch the "National Good Car," set to debut on November 9, differing from Huawei's model by focusing on consumer insights and exclusive sales rather than manufacturing [1] - Huawei's entry into the automotive sector has evolved from a parts supplier to a comprehensive service provider, establishing a vast smart automotive ecosystem in just six years [3][5] Industry Trends - The automotive industry is shifting from a focus on manufacturing capabilities to a comprehensive digital operation capability, requiring talent that understands both products and consumer needs [2] - The competition landscape is changing, with ICT talent moving into the automotive sector, emphasizing the importance of digital experiences over traditional mechanical advantages [3] Huawei's Role - Huawei's collaboration with automakers has developed into a three-tier model: basic parts supply, HI mode (Huawei Inside), and the more integrated Hongmeng Intelligent Driving mode [3] - The partnership between Lantu and Huawei exemplifies the "HI Plus model," involving deep collaboration in product development and agile methodologies [5] Product Positioning - Lantu Zhiyin is positioned in the 200,000 to 300,000 yuan price range, featuring high-end intelligent driving systems and a high-voltage platform, addressing family users' needs for a comprehensive experience [6] - The vehicle boasts a space utilization rate of 90.8%, the highest in the industry, with a wheelbase of 2,925mm providing ample legroom for rear passengers [6] Market Impact - The success of Lantu Zhiyin has attracted attention from capital markets, with the company filing for an IPO in Hong Kong, marking a critical phase in its capitalization process [6] - Huawei's smart automotive business is transitioning from a technology exploration phase to large-scale expansion, indicating a mature ecosystem ready for deeper development [6] Future Outlook - The automotive industry is undergoing a transformation where vehicles are seen as "third living spaces," focusing on emotional intelligence and predictive capabilities rather than just technical specifications [7]
智己LS6:新款吸引中年男性,超级增程是大热门
车fans· 2025-10-13 00:56
Core Insights - The article discusses the launch and sales performance of the new Zhiji LS6, highlighting its features and customer demographics [1][2][3] Sales Performance - The new LS6 has seen a significant increase in sales, rising from 20 units to 50 units after the introduction of the extended-range version [1] - The best-selling configuration is the 2026 model extended-range 52 Max, priced at 229,800 yuan, with the most popular color being Raphael Tea/Tuner Silver [2][14] Product Features - The new LS6 offers an electric range of 370-450 km and a comprehensive range of 1500 km, which has been well-received by customers [2][7] - The vehicle includes high-end features such as 800V fast charging and free advanced driver assistance, making it competitive in its price range [7] Customer Demographics - Compared to the previous model, the average age of customers has increased, attracting more mature male consumers, while the proportion of female buyers has decreased [3][10] - Many customers are replacing their vehicles from brands like BBA (Benz, BMW, Audi), with a significant number being employees from state-owned enterprises and civil servants [4] Competitive Landscape - The LS6 is frequently compared to models such as Aion M7, Li Auto L6, and Lantu FREE+, with Lantu FREE+ being the most common comparison due to its availability and advanced driver assistance system [10][12] - A notable competitor is Lantu FREE+, which has a strong reputation for its smooth driver assistance features, impacting customer decisions [12] Customer Feedback - Initial customer feedback has been largely positive, with few complaints reported. However, some customers have mentioned concerns about trunk space and the positioning of the passenger display screen [17][18] Financial Options - The dealership offers a financing plan with a 0% interest rate for the first two years, making the purchase more attractive [16] - Customers can also benefit from various promotional offers, including cash discounts and free upgrades on certain features [21]
一辆阿维塔起火引燃7辆车,通报:副驾座椅位起火,原因查验中
Mei Ri Jing Ji Xin Wen· 2025-10-09 09:38
Core Points - A fire incident involving an Avita 06 vehicle occurred on October 5 in Ningde City, Fujian Province, leading to the ignition of seven surrounding vehicles, including brands such as Audi, BMW, Mazda, and Aion [1][4] - The Avita team responded promptly to the incident, assisting the user and local authorities while providing complete vehicle data for the investigation [1][3] Incident Details - The fire originated from the front passenger seat area, with normal readings for battery voltage, temperature, and pressure at the time of the incident, ruling out faults in the power battery, drive motor, and high-voltage electrical control [3] - Affected vehicles were primarily owned by tourists, and there were no reported injuries [8] User Experience - A user claimed the Avita vehicle was purchased on August 28 and had been driven for 1,066 kilometers before the incident [6] - The user initially shared a video of the fire but later removed it after the manufacturer contacted her for resolution [6] Fire Response - The local fire rescue team received the alarm at 13:54 and dispatched multiple fire trucks to the scene, successfully extinguishing the fire by 15:35 [8] Company Future Plans - Avita plans to expand its product line significantly, with 17 new models planned by 2030, including various vehicle types such as sedans, SUVs, MPVs, and sports cars [10]
一辆阿维塔起火,引燃奥迪、宝马等7辆车,最新通报:副驾座椅位起火,排除动力电池等故障起火,原因仍在查验中
Mei Ri Jing Ji Xin Wen· 2025-10-09 08:57
Core Points - A fire incident involving an Avita 06 vehicle occurred on October 5 in Ningde City, Fujian Province, leading to the ignition of seven surrounding vehicles, including brands like Audi, BMW, and Mazda [1][3] - The fire reportedly started from the front passenger seat, with local authorities confirming that the battery pack's voltage, temperature, and pressure were normal at the time of the incident, ruling out faults in the power battery, drive motor, and high-voltage electrical control [3][5] - The vehicle owner, who purchased the Avita 06 on August 28, reported that the car had been driven for 1,066 kilometers before the incident [5] - The fire was extinguished by local fire rescue teams, and there were no reported injuries, although multiple vehicles were damaged [7][8] Company Response - Avita's team promptly arrived at the scene to assist the user and cooperate with relevant authorities in handling the situation, providing complete vehicle data for the fire investigation [1][3] - The company expressed its commitment to supporting the vehicle owner in managing subsequent matters and minimizing financial losses [3] Future Plans - Avita plans to expand its product lineup significantly, with 17 new models scheduled for release by 2030, including various vehicle types such as sedans, SUVs, MPVs, and sports cars [9]
阿维塔上市提速 变更为股份有限公司
Zheng Quan Shi Bao· 2025-09-30 08:38
Core Viewpoint - Avita Technology, a joint venture of Changan Automobile, CATL, and Huawei, is accelerating its IPO process, aiming for a listing on the Hong Kong Stock Exchange in the near future [1][3]. Company Summary - Avita Technology has changed its name from Avita Technology (Chongqing) Co., Ltd. to Avita Technology (Chongqing) Co., Ltd., indicating a step towards its IPO [2]. - The company was established in July 2018 with a registered capital of approximately 3.07 billion yuan, and its shareholders include Changan Automobile (40.994%), CATL (9.174%), and Southern Industrial Asset Management [2]. - Avita plans to submit its IPO application to the Hong Kong Stock Exchange in Q4 2023, with a target to complete the listing by Q2 2024 [3]. - The company has completed four rounds of financing from 2021 to 2024, raising a total of approximately 19 billion yuan [3]. Industry Analysis - The IPO is seen as a crucial step for Avita to enhance its global presence and improve its governance structure, which is vital for Changan Automobile's position in the capital market for state-owned new energy vehicle companies [4]. - Avita aims for global sales of 400,000 vehicles by 2027, 800,000 by 2030, and 1.5 million by 2035, with a revenue target of 100 billion yuan [4]. - The company plans to launch 17 new models by 2030, covering various vehicle types, and is focusing on enhancing marketing, service, and product development [6]. Sales and Financial Performance - Avita's sales increased from 12,000 units in 2022 to 35,000 units in 2023, with a significant growth expected following the launch of new models priced below 200,000 yuan [5]. - The company reported revenues of 28.34 million yuan in 2022, 5.645 billion yuan in 2023, and projected 15.35 billion yuan in 2024, with cumulative losses of 9.726 billion yuan over three years [6]. - The new chairman emphasized the importance of rapid global expansion while maintaining a focus on product quality and cost control [6]. Industry Trends - Several automotive companies are pursuing listings in Hong Kong, with Chery Automobile recently completing a successful IPO, raising approximately 9.145 billion HKD [7]. - Other companies like Seres and Dongfeng Motor Group are also advancing their IPO processes, indicating a trend of automotive firms seeking to enhance their capital and global strategies [8].